#7D40AD#7D40AD

#7D40AD is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.170 H 307.0°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#7D40AD
RGB	rgb(125, 64, 173)
HSL	hsl(274, 46%, 46%)
HSV	hsv(274, 63%, 68%)
CMYK	cmyk(27.7%, 63%, 0%, 32.2%)
CIE-LAB	lab(39.65, 46.35, -48.14)
CIE-LCH	lch(39.65, 66.82, 313.91°)
OKLab	oklab(49.98% 0.1027 -0.136)
OKLCH	oklch(49.98% 0.17 307)
XYZ	xyz(17.8321, 11.0441, 40.7194)
Luminance	0.1104 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40AD #70AD40

analogous

#4740AD #7D40AD #AD40A7

triadic

#7D40AD #AD7D40 #40AD7D

tetradic

#7D40AD #AD4740 #70AD40 #40A7AD

square

#7D40AD #AD4740 #70AD40 #40A7AD

split-complementary

#7D40AD #A7AD40 #40AD47

monochromatic

#3C1F54 #5D2F80 #7D40AD #9B64C6 #B891D6

Accessibility & contrast

On white

6.54

#7D40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7D40AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40AD

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40AD	#FFFFFF	#000000	##FFFFFF
##7D40AD	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB0

Deuteranopia (green-blind)

#2B5EAB

Tritanopia (blue-blind)

#755670

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7d40ad;
/* rgb */ color: rgb(125, 64, 173);
/* oklch */ color: oklch(50.0% 0.170 307.0);

Tailwind

colors: {
  custom: {
    50: '#a678c6',
    500: '#7d40ad',
    950: '#000000',
  },
}

SCSS

$custom: #7d40ad;
$custom-light: #a678c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40ad",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 273.578,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.49979,
    "c": 0.17045,
    "h": 307
  },
  "luminance": 0.11044
}

Semantic roles & 50–950 ramp

primary

#7D40AD

secondary

#A1C287

accent

#D6528C

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7D40AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →