#7D40AC#7D40AC

#7D40AC is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.9% C 0.169 H 307.3°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#7D40AC
RGB	rgb(125, 64, 172)
HSL	hsl(274, 46%, 46%)
HSV	hsv(274, 63%, 67%)
CMYK	cmyk(27.3%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(39.59, 46.11, -47.65)
CIE-LCH	lch(39.59, 66.30, 314.06°)
OKLab	oklab(49.91% 0.1027 -0.1346)
OKLCH	oklch(49.91% 0.169 307.3)
XYZ	xyz(17.7357, 11.0055, 40.2117)
Luminance	0.1100 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40AC #6FAC40

analogous

#4740AC #7D40AC #AC40A5

triadic

#7D40AC #AC7D40 #40AC7D

tetradic

#7D40AC #AC4740 #6FAC40 #40A5AC

square

#7D40AC #AC4740 #6FAC40 #40A5AC

split-complementary

#7D40AC #A5AC40 #40AC47

monochromatic

#3C1F53 #5D2F7F #7D40AC #9B64C5 #B891D6

Accessibility & contrast

On white

6.56

#7D40AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7D40AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40AC

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40AC	#FFFFFF	#000000	##FFFFFF
##7D40AC	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#025BAF

Deuteranopia (green-blind)

#2C5EAA

Tritanopia (blue-blind)

#765670

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7d40ac;
/* rgb */ color: rgb(125, 64, 172);
/* oklch */ color: oklch(49.9% 0.169 307.3);

Tailwind

colors: {
  custom: {
    50: '#a678c5',
    500: '#7d40ac',
    950: '#000000',
  },
}

SCSS

$custom: #7d40ac;
$custom-light: #a678c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40ac",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 273.889,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.49911,
    "c": 0.16933,
    "h": 307.3
  },
  "luminance": 0.11005
}

Semantic roles & 50–950 ramp

primary

#7D40AC

secondary

#A0C187

accent

#D5528B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7D40AC

Body copy rendered with the generated semantic roles for this colour.

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