#7D40A3#7D40A3

#7D40A3 is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.3% C 0.159 H 310.3°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#7D40A3
RGB	rgb(125, 64, 163)
HSL	hsl(277, 44%, 45%)
HSV	hsv(277, 61%, 64%)
CMYK	cmyk(23.3%, 60.7%, 0%, 36.1%)
CIE-LAB	lab(39.02, 44.00, -43.19)
CIE-LCH	lch(39.02, 61.66, 315.53°)
OKLab	oklab(49.32% 0.1029 -0.1215)
OKLCH	oklch(49.32% 0.159 310.3)
XYZ	xyz(16.9004, 10.6714, 35.8127)
Luminance	0.1067 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D40A3 #66A340

analogous

#4C40A3 #7D40A3 #A34097

triadic

#7D40A3 #A37D40 #40A37D

tetradic

#7D40A3 #A34C40 #66A340 #4097A3

square

#7D40A3 #A34C40 #66A340 #4097A3

split-complementary

#7D40A3 #97A340 #40A34C

monochromatic

#3A1D4B #5B2F77 #7D40A3 #9B60C0 #B78CD2

Accessibility & contrast

On white

6.70

#7D40A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#7D40A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7D40A3

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D40A3	#FFFFFF	#000000	##FFFFFF
##7D40A3	1.00	6.70	3.13	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A59A6

Deuteranopia (green-blind)

#355DA1

Tritanopia (blue-blind)

#78536B

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7d40a3;
/* rgb */ color: rgb(125, 64, 163);
/* oklch */ color: oklch(49.3% 0.159 310.3);

Tailwind

colors: {
  custom: {
    50: '#a678bf',
    500: '#7d40a3',
    950: '#000000',
  },
}

SCSS

$custom: #7d40a3;
$custom-light: #a678bf;
$custom-dark: #000000;

JSON

{
  "hex": "#7d40a3",
  "rgb": {
    "r": 125,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 276.97,
    "s": 43.612,
    "l": 44.51
  },
  "oklch": {
    "l": 0.49316,
    "c": 0.15926,
    "h": 310.3
  },
  "luminance": 0.10671
}

Semantic roles & 50–950 ramp

primary

#7D40A3

secondary

#99BD82

accent

#D35485

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#100912

muted

#7F7B81

Preview Lab

Preview with #7D40A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →