#7D2774#7D2774

#7D2774 is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.3% C 0.150 H 332.3°. Best body text is #FFFFFF at 8.70:1 contrast (WCAG AA passes).

Color values

HEX	#7D2774
RGB	rgb(125, 39, 116)
HSL	hsl(306, 52%, 32%)
HSV	hsv(306, 69%, 49%)
CMYK	cmyk(0%, 68.8%, 7.2%, 51%)
CIE-LAB	lab(31.97, 46.37, -25.48)
CIE-LCH	lch(31.97, 52.91, 331.21°)
OKLab	oklab(43.32% 0.1331 -0.0699)
OKLCH	oklch(43.32% 0.15 332.3)
XYZ	xyz(12.3354, 7.0729, 17.2351)
Luminance	0.0707 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D2774 #277D30

analogous

#5B277D #7D2774 #7D2749

triadic

#7D2774 #747D27 #27747D

tetradic

#7D2774 #7D5B27 #277D30 #27497D

square

#7D2774 #7D5B27 #277D30 #27497D

split-complementary

#7D2774 #497D27 #277D5B

monochromatic

#200A1D #4E1849 #7D2774 #AC369F #CA55BE

Accessibility & contrast

On white

8.70

#7D2774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#7D2774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7D2774

8.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D2774	#FFFFFF	#000000	##FFFFFF
##7D2774	1.00	8.70	2.41	8.70
#FFFFFF	8.70	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234376

Deuteranopia (green-blind)

#415072

Tritanopia (blue-blind)

#822F4A

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7d2774;
/* rgb */ color: rgb(125, 39, 116);
/* oklch */ color: oklch(43.3% 0.150 332.3);

Tailwind

colors: {
  custom: {
    50: '#a5699c',
    500: '#7d2774',
    950: '#000000',
  },
}

SCSS

$custom: #7d2774;
$custom-light: #a5699c;
$custom-dark: #000000;

JSON

{
  "hex": "#7d2774",
  "rgb": {
    "r": 125,
    "g": 39,
    "b": 116
  },
  "hsl": {
    "h": 306.279,
    "s": 52.439,
    "l": 32.157
  },
  "oklch": {
    "l": 0.43321,
    "c": 0.15029,
    "h": 332.3
  },
  "luminance": 0.07072
}

Semantic roles & 50–950 ramp

primary

#7D2774

secondary

#51AF5B

accent

#DC5B4C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10070E

muted

#7F7A7E

Preview Lab

Preview with #7D2774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →