#7D2771#7D2771

#7D2771 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.2% C 0.148 H 333.9°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#7D2771
RGB	rgb(125, 39, 113)
HSL	hsl(308, 52%, 32%)
HSV	hsv(308, 69%, 49%)
CMYK	cmyk(0%, 68.8%, 9.6%, 51%)
CIE-LAB	lab(31.82, 45.86, -23.82)
CIE-LCH	lch(31.82, 51.68, 332.55°)
OKLab	oklab(43.16% 0.1328 -0.0651)
OKLCH	oklch(43.16% 0.148 333.9)
XYZ	xyz(12.1637, 7.0043, 16.3309)
Luminance	0.0700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D2771 #277D33

analogous

#5E277D #7D2771 #7D2746

triadic

#7D2771 #717D27 #27717D

tetradic

#7D2771 #7D5E27 #277D33 #27467D

square

#7D2771 #7D5E27 #277D33 #27467D

split-complementary

#7D2771 #467D27 #277D5E

monochromatic

#200A1D #4E1847 #7D2771 #AC369B #CA55B9

Accessibility & contrast

On white

8.75

#7D2771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#7D2771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7D2771

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D2771	#FFFFFF	#000000	##FFFFFF
##7D2771	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#254373

Deuteranopia (green-blind)

#424F6F

Tritanopia (blue-blind)

#832E48

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7d2771;
/* rgb */ color: rgb(125, 39, 113);
/* oklch */ color: oklch(43.2% 0.148 333.9);

Tailwind

colors: {
  custom: {
    50: '#a5699a',
    500: '#7d2771',
    950: '#000000',
  },
}

SCSS

$custom: #7d2771;
$custom-light: #a5699a;
$custom-dark: #000000;

JSON

{
  "hex": "#7d2771",
  "rgb": {
    "r": 125,
    "g": 39,
    "b": 113
  },
  "hsl": {
    "h": 308.372,
    "s": 52.439,
    "l": 32.157
  },
  "oklch": {
    "l": 0.43158,
    "c": 0.14785,
    "h": 333.9
  },
  "luminance": 0.07003
}

Semantic roles & 50–950 ramp

primary

#7D2771

secondary

#51AF5E

accent

#DC604C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10070E

muted

#7F7A7E

Preview Lab

Preview with #7D2771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →