#7D2540#7D2540
#7D2540 is a dark, vivid pink. Relative luminance 0.061; OKLCH L 40.9% C 0.123 H 5.7°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).
Color values
| HEX | #7D2540 |
|---|---|
| RGB | rgb(125, 37, 64) |
| HSL | hsl(342, 54%, 32%) |
| HSV | hsv(342, 70%, 49%) |
| CMYK | cmyk(0%, 70.4%, 48.8%, 51%) |
| CIE-LAB | lab(29.55, 40.06, 4.65) |
| CIE-LCH | lch(29.55, 40.33, 6.62°) |
| OKLab | oklab(40.85% 0.1222 0.0123) |
| OKLCH | oklch(40.85% 0.123 5.7) |
| XYZ | xyz(10.0452, 6.0546, 5.4892) |
| Luminance | 0.0605 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 4.62
Red Wine
#8C0034
ΔE00 5.39
Wine
#722F37
ΔE00 5.43
Red Purple
#820747
ΔE00 5.46
Bordeaux
#7B002C
ΔE00 5.57
Merlot
#730039
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7D2540 #257D62
analogous
#7D256C #7D2540 #7D3625
triadic
#7D2540 #407D25 #25407D
tetradic
#7D2540 #6C7D25 #257D62 #36257D
square
#7D2540 #6C7D25 #257D62 #36257D
split-complementary
#7D2540 #257D36 #256C7D
monochromatic
#1F0910 #4E1728 #7D2540 #AC3358 #CB5177
Accessibility & contrast
On white
9.50
#7D2540 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.21
#7D2540 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7D2540
9.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7D2540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7D2540 | 1.00 | 9.50 | 2.21 | 9.50 |
| #FFFFFF | 9.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#383B41
Deuteranopia (green-blind)
#504C3E
Tritanopia (blue-blind)
#881730
Achromatopsia (no color)
#464646
Design tokens & code
CSS
--color: #7d2540; /* rgb */ color: rgb(125, 37, 64); /* oklch */ color: oklch(40.9% 0.123 5.7);
Tailwind
colors: {
custom: {
50: '#a76674',
500: '#7d2540',
950: '#000000',
},
}SCSS
$custom: #7d2540; $custom-light: #a76674; $custom-dark: #000000;
JSON
{
"hex": "#7d2540",
"rgb": {
"r": 125,
"g": 37,
"b": 64
},
"hsl": {
"h": 341.591,
"s": 54.321,
"l": 31.765
},
"oklch": {
"l": 0.40853,
"c": 0.12284,
"h": 5.7
},
"luminance": 0.06053
}Semantic roles & 50–950 ramp
primary
#7D2540
secondary
#4FAF92
accent
#DEB04A
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100608
muted
#7F7A7B