#7D1790#7D1790

#7D1790 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.7% C 0.191 H 320.5°. Best body text is #FFFFFF at 8.76:1 contrast (WCAG AA passes).

Color values

HEX	#7D1790
RGB	rgb(125, 23, 144)
HSL	hsl(291, 72%, 33%)
HSV	hsv(291, 84%, 56%)
CMYK	cmyk(13.2%, 84%, 0%, 43.5%)
CIE-LAB	lab(31.78, 56.84, -43.28)
CIE-LCH	lch(31.78, 71.44, 322.71°)
OKLab	oklab(43.73% 0.1473 -0.1215)
OKLCH	oklch(43.73% 0.191 320.5)
XYZ	xyz(13.7973, 6.9871, 27.0021)
Luminance	0.0699 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7D1790 #2A9017

analogous

#411790 #7D1790 #901766

triadic

#7D1790 #907D17 #17907D

tetradic

#7D1790 #904117 #2A9017 #176690

square

#7D1790 #904117 #2A9017 #176690

split-complementary

#7D1790 #669017 #179041

monochromatic

#210626 #4F0F5B #7D1790 #AB1FC5 #C841E1

Accessibility & contrast

On white

8.76

#7D1790 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#7D1790 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7D1790

8.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7D1790	#FFFFFF	#000000	##FFFFFF
##7D1790	1.00	8.76	2.40	8.76
#FFFFFF	8.76	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004493

Deuteranopia (green-blind)

#264E8D

Tritanopia (blue-blind)

#7E3355

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7d1790;
/* rgb */ color: rgb(125, 23, 144);
/* oklch */ color: oklch(43.7% 0.191 320.5);

Tailwind

colors: {
  custom: {
    50: '#a763b1',
    500: '#7d1790',
    950: '#000000',
  },
}

SCSS

$custom: #7d1790;
$custom-light: #a763b1;
$custom-dark: #000000;

JSON

{
  "hex": "#7d1790",
  "rgb": {
    "r": 125,
    "g": 23,
    "b": 144
  },
  "hsl": {
    "h": 290.579,
    "s": 72.455,
    "l": 32.745
  },
  "oklch": {
    "l": 0.43731,
    "c": 0.191,
    "h": 320.5
  },
  "luminance": 0.06986
}

Semantic roles & 50–950 ramp

primary

#7D1790

secondary

#56C142

accent

#EF3955

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#100611

muted

#7F7A80

Preview Lab

Preview with #7D1790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →