#7D1740#7D1740
#7D1740 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.5% C 0.139 H 2.3°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).
Color values
| HEX | #7D1740 |
|---|---|
| RGB | rgb(125, 23, 64) |
| HSL | hsl(336, 69%, 29%) |
| HSV | hsv(336, 82%, 49%) |
| CMYK | cmyk(0%, 81.6%, 48.8%, 51%) |
| CIE-LAB | lab(27.69, 45.24, 1.99) |
| CIE-LCH | lch(27.69, 45.29, 2.51°) |
| OKLab | oklab(39.48% 0.1388 0.0056) |
| OKLCH | oklch(39.48% 0.139 2.3) |
| XYZ | xyz(9.6901, 5.3443, 5.3708) |
| Luminance | 0.0534 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 1.95
Red Purple
#820747
ΔE00 2.92
Merlot
#730039
ΔE00 3.28
Mulberry
#920A4E
ΔE00 4.51
Reddish Purple
#910951
ΔE00 4.94
Purple Red
#990147
ΔE00 5.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7D1740 #177D54
analogous
#7D1773 #7D1740 #7D2117
triadic
#7D1740 #407D17 #17407D
tetradic
#7D1740 #737D17 #177D54 #21177D
square
#7D1740 #737D17 #177D54 #21177D
split-complementary
#7D1740 #177D21 #17737D
monochromatic
#1A050D #490D26 #7D1740 #B1215A #DA3577
Accessibility & contrast
On white
10.15
#7D1740 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#7D1740 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7D1740
10.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7D1740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7D1740 | 1.00 | 10.15 | 2.07 | 10.15 |
| #FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#303541
Deuteranopia (green-blind)
#4B483E
Tritanopia (blue-blind)
#880029
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7d1740; /* rgb */ color: rgb(125, 23, 64); /* oklch */ color: oklch(39.5% 0.139 2.3);
Tailwind
colors: {
custom: {
50: '#a86074',
500: '#7d1740',
950: '#000000',
},
}SCSS
$custom: #7d1740; $custom-light: #a86074; $custom-dark: #000000;
JSON
{
"hex": "#7d1740",
"rgb": {
"r": 125,
"g": 23,
"b": 64
},
"hsl": {
"h": 335.882,
"s": 68.919,
"l": 29.02
},
"oklch": {
"l": 0.39483,
"c": 0.13894,
"h": 2.3
},
"luminance": 0.05343
}Semantic roles & 50–950 ramp
primary
#7D1740
secondary
#3EB283
accent
#ECA53C
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B