#7D1739#7D1739
#7D1739 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.3% C 0.137 H 6.9°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).
Color values
| HEX | #7D1739 |
|---|---|
| RGB | rgb(125, 23, 57) |
| HSL | hsl(340, 69%, 29%) |
| HSV | hsv(340, 82%, 49%) |
| CMYK | cmyk(0%, 81.6%, 54.4%, 51%) |
| CIE-LAB | lab(27.49, 44.61, 6.42) |
| CIE-LCH | lch(27.49, 45.07, 8.19°) |
| OKLab | oklab(39.27% 0.1361 0.0166) |
| OKLCH | oklch(39.27% 0.137 6.9) |
| XYZ | xyz(9.5032, 5.2695, 4.3868) |
| Luminance | 0.0527 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.46
Wine (survey)
#80013F
ΔE00 3.54
Red Wine
#8C0034
ΔE00 3.86
Merlot
#730039
ΔE00 4.50
Red Purple
#820747
ΔE00 5.16
Purple Red
#990147
ΔE00 5.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7D1739 #177D5B
analogous
#7D176C #7D1739 #7D2817
triadic
#7D1739 #397D17 #17397D
tetradic
#7D1739 #6C7D17 #177D5B #28177D
square
#7D1739 #6C7D17 #177D5B #28177D
split-complementary
#7D1739 #177D28 #176C7D
monochromatic
#1A050C #490D21 #7D1739 #B12151 #DA356C
Accessibility & contrast
On white
10.23
#7D1739 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#7D1739 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7D1739
10.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7D1739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7D1739 | 1.00 | 10.23 | 2.05 | 10.23 |
| #FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#32343A
Deuteranopia (green-blind)
#4D4837
Tritanopia (blue-blind)
#890026
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7d1739; /* rgb */ color: rgb(125, 23, 57); /* oklch */ color: oklch(39.3% 0.137 6.9);
Tailwind
colors: {
custom: {
50: '#a8606f',
500: '#7d1739',
950: '#000000',
},
}SCSS
$custom: #7d1739; $custom-light: #a8606f; $custom-dark: #000000;
JSON
{
"hex": "#7d1739",
"rgb": {
"r": 125,
"g": 23,
"b": 57
},
"hsl": {
"h": 340,
"s": 68.919,
"l": 29.02
},
"oklch": {
"l": 0.39266,
"c": 0.13711,
"h": 6.9
},
"luminance": 0.05268
}Semantic roles & 50–950 ramp
primary
#7D1739
secondary
#3EB28B
accent
#ECB13C
background
#FAF5F6
surface
#F5EAEC
border
#CFC6C7
text
#110507
muted
#80797A