#7C294D#7C294D
#7C294D is a dark, vivid pink. Relative luminance 0.064; OKLCH L 41.6% C 0.121 H 356.9°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).
Color values
| HEX | #7C294D |
|---|---|
| RGB | rgb(124, 41, 77) |
| HSL | hsl(334, 50%, 32%) |
| HSV | hsv(334, 67%, 49%) |
| CMYK | cmyk(0%, 66.9%, 37.9%, 51.4%) |
| CIE-LAB | lab(30.42, 39.41, -2.70) |
| CIE-LCH | lch(30.42, 39.50, 356.09°) |
| OKLab | oklab(41.6% 0.1205 -0.0066) |
| OKLCH | oklch(41.6% 0.121 356.9) |
| XYZ | xyz(10.4453, 6.4080, 7.7065) |
| Luminance | 0.0641 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.31
Reddish Purple
#910951
ΔE00 5.09
Mulberry
#920A4E
ΔE00 5.15
Wine (survey)
#80013F
ΔE00 5.16
Merlot
#730039
ΔE00 6.07
Dark Magenta
#960056
ΔE00 6.07
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C294D #297C58
analogous
#7C2977 #7C294D #7C2F29
triadic
#7C294D #4D7C29 #294D7C
tetradic
#7C294D #777C29 #297C58 #2F297C
square
#7C294D #777C29 #297C58 #2F297C
split-complementary
#7C294D #297C2F #29777C
monochromatic
#200B14 #4E1A30 #7C294D #AA386A #C85888
Accessibility & contrast
On white
9.20
#7C294D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.28
#7C294D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C294D
9.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C294D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C294D | 1.00 | 9.20 | 2.28 | 9.20 |
| #FFFFFF | 9.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373E4E
Deuteranopia (green-blind)
#4E4D4B
Tritanopia (blue-blind)
#862237
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #7c294d; /* rgb */ color: rgb(124, 41, 77); /* oklch */ color: oklch(41.6% 0.121 356.9);
Tailwind
colors: {
custom: {
50: '#a5687e',
500: '#7c294d',
950: '#000000',
},
}SCSS
$custom: #7c294d; $custom-light: #a5687e; $custom-dark: #000000;
JSON
{
"hex": "#7c294d",
"rgb": {
"r": 124,
"g": 41,
"b": 77
},
"hsl": {
"h": 333.976,
"s": 50.303,
"l": 32.353
},
"oklch": {
"l": 0.41596,
"c": 0.12066,
"h": 356.9
},
"luminance": 0.06407
}Semantic roles & 50–950 ramp
primary
#7C294D
secondary
#54AD86
accent
#DA9D4E
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#10060A
muted
#7F7A7C