#7C2774#7C2774

#7C2774 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.2% C 0.150 H 331.8°. Best body text is #FFFFFF at 8.75:1 contrast (WCAG AA passes).

Color values

HEX	#7C2774
RGB	rgb(124, 39, 116)
HSL	hsl(306, 52%, 32%)
HSV	hsv(306, 69%, 49%)
CMYK	cmyk(0%, 68.5%, 6.5%, 51.4%)
CIE-LAB	lab(31.80, 46.11, -25.76)
CIE-LCH	lch(31.80, 52.81, 330.81°)
OKLab	oklab(43.17% 0.1319 -0.0707)
OKLCH	oklch(43.17% 0.15 331.8)
XYZ	xyz(12.1901, 6.9980, 17.2283)
Luminance	0.0700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7C2774 #277C2F

analogous

#5A277C #7C2774 #7C274A

triadic

#7C2774 #747C27 #27747C

tetradic

#7C2774 #7C5A27 #277C2F #274A7C

square

#7C2774 #7C5A27 #277C2F #274A7C

split-complementary

#7C2774 #4A7C27 #277C5A

monochromatic

#1F0A1D #4D1848 #7C2774 #AB36A0 #C954BE

Accessibility & contrast

On white

8.75

#7C2774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#7C2774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7C2774

8.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7C2774	#FFFFFF	#000000	##FFFFFF
##7C2774	1.00	8.75	2.40	8.75
#FFFFFF	8.75	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#224376

Deuteranopia (green-blind)

#404F72

Tritanopia (blue-blind)

#812F4A

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7c2774;
/* rgb */ color: rgb(124, 39, 116);
/* oklch */ color: oklch(43.2% 0.150 331.8);

Tailwind

colors: {
  custom: {
    50: '#a5699c',
    500: '#7c2774',
    950: '#000000',
  },
}

SCSS

$custom: #7c2774;
$custom-light: #a5699c;
$custom-dark: #000000;

JSON

{
  "hex": "#7c2774",
  "rgb": {
    "r": 124,
    "g": 39,
    "b": 116
  },
  "hsl": {
    "h": 305.647,
    "s": 52.147,
    "l": 31.961
  },
  "oklch": {
    "l": 0.43165,
    "c": 0.14967,
    "h": 331.8
  },
  "luminance": 0.06997
}

Semantic roles & 50–950 ramp

primary

#7C2774

secondary

#51AE5A

accent

#DC5A4C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10070E

muted

#7F7A7E

Preview Lab

Preview with #7C2774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →