#7C243B#7C243B
#7C243B is a dark, vivid pink. Relative luminance 0.059; OKLCH L 40.4% C 0.122 H 8.8°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).
Color values
| HEX | #7C243B |
|---|---|
| RGB | rgb(124, 36, 59) |
| HSL | hsl(344, 55%, 31%) |
| HSV | hsv(344, 71%, 49%) |
| CMYK | cmyk(0%, 71%, 52.4%, 51.4%) |
| CIE-LAB | lab(29.07, 39.67, 7.26) |
| CIE-LCH | lch(29.07, 40.33, 10.38°) |
| OKLab | oklab(40.41% 0.1206 0.0187) |
| OKLCH | oklch(40.41% 0.122 8.8) |
| XYZ | xyz(9.7333, 5.8639, 4.7561) |
| Luminance | 0.0586 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.37
Bordeaux
#7B002C
ΔE00 4.60
Red Wine
#8C0034
ΔE00 4.68
Wine (survey)
#80013F
ΔE00 5.46
Merlot
#730039
ΔE00 6.32
Purple Red
#990147
ΔE00 6.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C243B #247C65
analogous
#7C2467 #7C243B #7C3924
triadic
#7C243B #3B7C24 #243B7C
tetradic
#7C243B #677C24 #247C65 #39247C
square
#7C243B #677C24 #247C65 #39247C
split-complementary
#7C243B #247C39 #24677C
monochromatic
#1D080E #4D1624 #7C243B #AB3252 #CC4F6F
Accessibility & contrast
On white
9.67
#7C243B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.17
#7C243B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C243B
9.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C243B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C243B | 1.00 | 9.67 | 2.17 | 9.67 |
| #FFFFFF | 9.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#39393B
Deuteranopia (green-blind)
#504B39
Tritanopia (blue-blind)
#87142D
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #7c243b; /* rgb */ color: rgb(124, 36, 59); /* oklch */ color: oklch(40.4% 0.122 8.8);
Tailwind
colors: {
custom: {
50: '#a76570',
500: '#7c243b',
950: '#000000',
},
}SCSS
$custom: #7c243b; $custom-light: #a76570; $custom-dark: #000000;
JSON
{
"hex": "#7c243b",
"rgb": {
"r": 124,
"g": 36,
"b": 59
},
"hsl": {
"h": 344.318,
"s": 55,
"l": 31.373
},
"oklch": {
"l": 0.40414,
"c": 0.12203,
"h": 8.8
},
"luminance": 0.05863
}Semantic roles & 50–950 ramp
primary
#7C243B
secondary
#4DAE95
accent
#DEB749
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A