#7C1744#7C1744
#7C1744 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.4% C 0.139 H 359.3°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).
Color values
| HEX | #7C1744 |
|---|---|
| RGB | rgb(124, 23, 68) |
| HSL | hsl(333, 69%, 29%) |
| HSV | hsv(333, 81%, 49%) |
| CMYK | cmyk(0%, 81.5%, 45.2%, 51.4%) |
| CIE-LAB | lab(27.62, 45.35, -0.84) |
| CIE-LCH | lch(27.62, 45.36, 358.94°) |
| OKLab | oklab(39.43% 0.1394 -0.0017) |
| OKLCH | oklch(39.43% 0.139 359.3) |
| XYZ | xyz(9.6627, 5.3165, 5.9851) |
| Luminance | 0.0532 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 1.92
Wine (survey)
#80013F
ΔE00 2.12
Merlot
#730039
ΔE00 3.17
Mulberry
#920A4E
ΔE00 4.22
Reddish Purple
#910951
ΔE00 4.33
Dark Magenta
#960056
ΔE00 5.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C1744 #177C4F
analogous
#7C1777 #7C1744 #7C1D17
triadic
#7C1744 #447C17 #17447C
tetradic
#7C1744 #777C17 #177C4F #1D177C
square
#7C1744 #777C17 #177C4F #1D177C
split-complementary
#7C1744 #177C1D #17777C
monochromatic
#1A050E #480D28 #7C1744 #B02160 #D9347E
Accessibility & contrast
On white
10.18
#7C1744 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#7C1744 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C1744
10.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C1744 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C1744 | 1.00 | 10.18 | 2.06 | 10.18 |
| #FFFFFF | 10.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3545
Deuteranopia (green-blind)
#4A4842
Tritanopia (blue-blind)
#87022B
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7c1744; /* rgb */ color: rgb(124, 23, 68); /* oklch */ color: oklch(39.4% 0.139 359.3);
Tailwind
colors: {
custom: {
50: '#a76077',
500: '#7c1744',
950: '#000000',
},
}SCSS
$custom: #7c1744; $custom-light: #a76077; $custom-dark: #000000;
JSON
{
"hex": "#7c1744",
"rgb": {
"r": 124,
"g": 23,
"b": 68
},
"hsl": {
"h": 333.267,
"s": 68.707,
"l": 28.824
},
"oklch": {
"l": 0.39433,
"c": 0.13942,
"h": 359.3
},
"luminance": 0.05315
}Semantic roles & 50–950 ramp
primary
#7C1744
secondary
#3EB17E
accent
#EC9D3C
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100508
muted
#7F7A7B