#7C1739#7C1739
#7C1739 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.1% C 0.136 H 6.7°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).
Color values
| HEX | #7C1739 |
|---|---|
| RGB | rgb(124, 23, 57) |
| HSL | hsl(340, 69%, 29%) |
| HSV | hsv(340, 81%, 49%) |
| CMYK | cmyk(0%, 81.5%, 54%, 51.4%) |
| CIE-LAB | lab(27.28, 44.32, 6.10) |
| CIE-LCH | lch(27.28, 44.74, 7.83°) |
| OKLab | oklab(39.08% 0.1353 0.0158) |
| OKLCH | oklch(39.08% 0.136 6.7) |
| XYZ | xyz(9.3580, 5.1946, 4.3800) |
| Luminance | 0.0519 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 3.44
Bordeaux
#7B002C
ΔE00 3.54
Red Wine
#8C0034
ΔE00 4.09
Merlot
#730039
ΔE00 4.30
Red Purple
#820747
ΔE00 5.05
Purple Red
#990147
ΔE00 5.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7C1739 #177C5A
analogous
#7C176C #7C1739 #7C2817
triadic
#7C1739 #397C17 #17397C
tetradic
#7C1739 #6C7C17 #177C5A #28177C
square
#7C1739 #6C7C17 #177C5A #28177C
split-complementary
#7C1739 #177C28 #176C7C
monochromatic
#1A050C #480D21 #7C1739 #B02151 #D9346C
Accessibility & contrast
On white
10.30
#7C1739 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#7C1739 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7C1739
10.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7C1739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7C1739 | 1.00 | 10.30 | 2.04 | 10.30 |
| #FFFFFF | 10.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#32343A
Deuteranopia (green-blind)
#4C4837
Tritanopia (blue-blind)
#880026
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #7c1739; /* rgb */ color: rgb(124, 23, 57); /* oklch */ color: oklch(39.1% 0.136 6.7);
Tailwind
colors: {
custom: {
50: '#a75f6f',
500: '#7c1739',
950: '#000000',
},
}SCSS
$custom: #7c1739; $custom-light: #a75f6f; $custom-dark: #000000;
JSON
{
"hex": "#7c1739",
"rgb": {
"r": 124,
"g": 23,
"b": 57
},
"hsl": {
"h": 339.802,
"s": 68.707,
"l": 28.824
},
"oklch": {
"l": 0.39077,
"c": 0.13619,
"h": 6.7
},
"luminance": 0.05193
}Semantic roles & 50–950 ramp
primary
#7C1739
secondary
#3EB18A
accent
#ECB13C
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A