#7B4699#7B4699

#7B4699 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.3% C 0.137 H 311.9°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#7B4699
RGB	rgb(123, 70, 153)
HSL	hsl(278, 37%, 44%)
HSV	hsv(278, 54%, 60%)
CMYK	cmyk(19.6%, 54.2%, 0%, 40%)
CIE-LAB	lab(39.40, 37.91, -36.60)
CIE-LCH	lch(39.40, 52.70, 316.01°)
OKLab	oklab(49.35% 0.0918 -0.1024)
OKLCH	oklch(49.35% 0.137 311.9)
XYZ	xyz(16.1073, 10.8915, 31.3846)
Luminance	0.1089 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B4699 #649946

analogous

#514699 #7B4699 #99468D

triadic

#7B4699 #997B46 #46997B

tetradic

#7B4699 #995146 #649946 #468D99

square

#7B4699 #995146 #649946 #468D99

split-complementary

#7B4699 #8D9946 #469951

monochromatic

#372045 #59336F #7B4699 #9A64B8 #B58ECB

Accessibility & contrast

On white

6.61

#7B4699 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7B4699 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B4699

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B4699	#FFFFFF	#000000	##FFFFFF
##7B4699	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305A9C

Deuteranopia (green-blind)

#415E97

Tritanopia (blue-blind)

#785469

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7b4699;
/* rgb */ color: rgb(123, 70, 153);
/* oklch */ color: oklch(49.3% 0.137 311.9);

Tailwind

colors: {
  custom: {
    50: '#a37bb7',
    500: '#7b4699',
    950: '#000000',
  },
}

SCSS

$custom: #7b4699;
$custom-light: #a37bb7;
$custom-dark: #000000;

JSON

{
  "hex": "#7b4699",
  "rgb": {
    "r": 123,
    "g": 70,
    "b": 153
  },
  "hsl": {
    "h": 278.313,
    "s": 37.22,
    "l": 43.725
  },
  "oklch": {
    "l": 0.49346,
    "c": 0.13748,
    "h": 311.9
  },
  "luminance": 0.10891
}

Semantic roles & 50–950 ramp

primary

#7B4699

secondary

#96B784

accent

#CD5B84

background

#FAF7FB

surface

#F4EEF6

border

#CEC9D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #7B4699

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →