#7B4697#7B4697

#7B4697 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.2% C 0.135 H 312.7°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#7B4697
RGB	rgb(123, 70, 151)
HSL	hsl(279, 37%, 43%)
HSV	hsv(279, 54%, 59%)
CMYK	cmyk(18.5%, 53.6%, 0%, 40.8%)
CIE-LAB	lab(39.29, 37.45, -35.57)
CIE-LCH	lch(39.29, 51.65, 316.47°)
OKLab	oklab(49.23% 0.0916 -0.0994)
OKLCH	oklch(49.23% 0.135 312.7)
XYZ	xyz(15.9435, 10.8260, 30.5219)
Luminance	0.1083 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B4697 #629746

analogous

#524697 #7B4697 #97468A

triadic

#7B4697 #977B46 #46977B

tetradic

#7B4697 #975246 #629746 #468A97

square

#7B4697 #975246 #629746 #468A97

split-complementary

#7B4697 #8A9746 #469752

monochromatic

#371F43 #59336D #7B4697 #9A63B7 #B58DCA

Accessibility & contrast

On white

6.63

#7B4697 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7B4697 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B4697

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B4697	#FFFFFF	#000000	##FFFFFF
##7B4697	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315A9A

Deuteranopia (green-blind)

#425E95

Tritanopia (blue-blind)

#785368

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7b4697;
/* rgb */ color: rgb(123, 70, 151);
/* oklch */ color: oklch(49.2% 0.135 312.7);

Tailwind

colors: {
  custom: {
    50: '#a37bb6',
    500: '#7b4697',
    950: '#000000',
  },
}

SCSS

$custom: #7b4697;
$custom-light: #a37bb6;
$custom-dark: #000000;

JSON

{
  "hex": "#7b4697",
  "rgb": {
    "r": 123,
    "g": 70,
    "b": 151
  },
  "hsl": {
    "h": 279.259,
    "s": 36.652,
    "l": 43.333
  },
  "oklch": {
    "l": 0.49228,
    "c": 0.13513,
    "h": 312.7
  },
  "luminance": 0.10826
}

Semantic roles & 50–950 ramp

primary

#7B4697

secondary

#95B683

accent

#CD5B82

background

#FAF7FB

surface

#F4EEF6

border

#CEC9D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #7B4697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →