#7B439D#7B439D

#7B439D is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.1% C 0.147 H 310.8°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX#7B439D
RGBrgb(123, 67, 157)
HSLhsl(277, 40%, 44%)
HSVhsv(277, 57%, 62%)
CMYKcmyk(21.7%, 57.3%, 0%, 38.4%)
CIE-LABlab(39.00, 40.49, -39.64)
CIE-LCHlch(39.00, 56.66, 315.61°)
OKLaboklab(49.13% 0.0962 -0.1112)
OKLCHoklch(49.13% 0.147 310.8)
XYZxyz(16.2602, 10.6599, 33.0927)
Luminance0.1066 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7B439D #659D43
analogous
#4E439D #7B439D #9D4392
triadic
#7B439D #9D7B43 #439D7B
tetradic
#7B439D #9D4E43 #659D43 #43929D
square
#7B439D #9D4E43 #659D43 #43929D
split-complementary
#7B439D #929D43 #439D4E
monochromatic
#381E47 #593172 #7B439D #9A61BC #B58CCE

Accessibility & contrast

On white

6.70
#7B439D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.13
#7B439D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B439D
6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7B439D#FFFFFF#000000##FFFFFF
##7B439D1.006.703.136.70
#FFFFFF6.701.0021.001.00
#0000003.1321.001.0021.00
##FFFFFF6.701.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2759A0
Deuteranopia (green-blind)
#3B5D9B
Tritanopia (blue-blind)
#775369
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #7b439d;
/* rgb */ color: rgb(123, 67, 157);
/* oklch */ color: oklch(49.1% 0.147 310.8);
Tailwind
colors: {
  custom: {
    50: '#a47aba',
    500: '#7b439d',
    950: '#000000',
  },
}
SCSS
$custom: #7b439d;
$custom-light: #a47aba;
$custom-dark: #000000;
JSON
{
  "hex": "#7b439d",
  "rgb": {
    "r": 123,
    "g": 67,
    "b": 157
  },
  "hsl": {
    "h": 277.333,
    "s": 40.179,
    "l": 43.922
  },
  "oklch": {
    "l": 0.49129,
    "c": 0.14704,
    "h": 310.8
  },
  "luminance": 0.1066
}

Semantic roles & 50–950 ramp

primary
#7B439D
secondary
#97B983
accent
#D05885
background
#FAF7FB
surface
#F4EEF6
border
#CEC9D0
text
#0F0912
muted
#7F7B81

Preview Lab

Preview with #7B439D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7B439D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva