#7B4344#7B4344

#7B4344 is a mid, moderate red. Relative luminance 0.086; OKLCH L 45.1% C 0.077 H 19.5°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX#7B4344
RGBrgb(123, 67, 68)
HSLhsl(359, 29%, 37%)
HSVhsv(359, 46%, 48%)
CMYKcmyk(0%, 45.5%, 44.7%, 51.8%)
CIE-LABlab(35.29, 24.20, 10.08)
CIE-LCHlch(35.29, 26.22, 22.62°)
OKLaboklab(45.14% 0.073 0.0258)
OKLCHoklch(45.14% 0.077 19.5)
XYZxyz(11.2195, 8.6436, 6.5452)
Luminance0.0864 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7B4344 #437B7A
analogous
#7B4360 #7B4344 #7B5E43
triadic
#7B4344 #447B43 #43447B
tetradic
#7B4344 #607B43 #437B7A #5E437B
square
#7B4344 #607B43 #437B7A #5E437B
split-complementary
#7B4344 #437B5E #43607B
monochromatic
#2C1818 #532D2E #7B4344 #A3595A #B97F80

Accessibility & contrast

On white

7.70
#7B4344 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.73
#7B4344 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B4344
7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7B4344#FFFFFF#000000##FFFFFF
##7B43441.007.702.737.70
#FFFFFF7.701.0021.001.00
#0000002.7321.001.0021.00
##FFFFFF7.701.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4F4C44
Deuteranopia (green-blind)
#5C5743
Tritanopia (blue-blind)
#853C44
Achromatopsia (no color)
#535353

Design tokens & code

CSS
--color: #7b4344;
/* rgb */ color: rgb(123, 67, 68);
/* oklch */ color: oklch(45.1% 0.077 19.5);
Tailwind
colors: {
  custom: {
    50: '#a47877',
    500: '#7b4344',
    950: '#000000',
  },
}
SCSS
$custom: #7b4344;
$custom-light: #a47877;
$custom-dark: #000000;
JSON
{
  "hex": "#7b4344",
  "rgb": {
    "r": 123,
    "g": 67,
    "b": 68
  },
  "hsl": {
    "h": 358.929,
    "s": 29.474,
    "l": 37.255
  },
  "oklch": {
    "l": 0.45141,
    "c": 0.07741,
    "h": 19.5
  },
  "luminance": 0.08643
}

Semantic roles & 50–950 ramp

primary
#7B4344
secondary
#75A4A4
accent
#C6C462
background
#FAF7F7
surface
#F4EDED
border
#CEC8C8
text
#0F0908
muted
#7F7B7B

Preview Lab

Preview with #7B4344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7B4344 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva