#7B40BA#7B40BA

#7B40BA is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.185 H 302.5°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#7B40BA
RGB	rgb(123, 64, 186)
HSL	hsl(269, 49%, 49%)
HSV	hsv(269, 66%, 73%)
CMYK	cmyk(33.9%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(40.28, 49.04, -54.81)
CIE-LCH	lch(40.28, 73.55, 311.82°)
OKLab	oklab(50.66% 0.0991 -0.1557)
OKLCH	oklch(50.66% 0.185 302.5)
XYZ	xyz(18.8626, 11.4229, 47.6559)
Luminance	0.1142 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B40BA #7FBA40

analogous

#4042BA #7B40BA #B840BA

triadic

#7B40BA #BA7B40 #40BA7B

tetradic

#7B40BA #BA4042 #7FBA40 #40BAB8

square

#7B40BA #BA4042 #7FBA40 #40BAB8

split-complementary

#7B40BA #BAB840 #42BA40

monochromatic

#3F215F #5D308C #7B40BA #9A6BCC #B999DC

Accessibility & contrast

On white

6.39

#7B40BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7B40BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B40BA

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B40BA	#FFFFFF	#000000	##FFFFFF
##7B40BA	1.00	6.39	3.28	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EBE

Deuteranopia (green-blind)

#0F5FB7

Tritanopia (blue-blind)

#6E5B77

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7b40ba;
/* rgb */ color: rgb(123, 64, 186);
/* oklch */ color: oklch(50.7% 0.185 302.5);

Tailwind

colors: {
  custom: {
    50: '#a679cf',
    500: '#7b40ba',
    950: '#000000',
  },
}

SCSS

$custom: #7b40ba;
$custom-light: #a679cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7b40ba",
  "rgb": {
    "r": 123,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 269.016,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50658,
    "c": 0.18455,
    "h": 302.5
  },
  "luminance": 0.11423
}

Semantic roles & 50–950 ramp

primary

#7B40BA

secondary

#ACC88E

accent

#D84F96

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7B40BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →