#7B40AF#7B40AF

#7B40AF is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.9% C 0.172 H 305.5°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#7B40AF
RGB	rgb(123, 64, 175)
HSL	hsl(272, 46%, 47%)
HSV	hsv(272, 63%, 69%)
CMYK	cmyk(29.7%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(39.53, 46.36, -49.53)
CIE-LCH	lch(39.53, 67.84, 313.11°)
OKLab	oklab(49.88% 0.0999 -0.1402)
OKLCH	oklch(49.88% 0.172 305.5)
XYZ	xyz(17.7380, 10.9730, 41.7327)
Luminance	0.1097 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B40AF #74AF40

analogous

#4440AF #7B40AF #AF40AC

triadic

#7B40AF #AF7B40 #40AF7B

tetradic

#7B40AF #AF4440 #74AF40 #40ACAF

square

#7B40AF #AF4440 #74AF40 #40ACAF

split-complementary

#7B40AF #ACAF40 #40AF44

monochromatic

#3C1F55 #5C3082 #7B40AF #9965C7 #B792D7

Accessibility & contrast

On white

6.57

#7B40AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#7B40AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B40AF

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B40AF	#FFFFFF	#000000	##FFFFFF
##7B40AF	1.00	6.57	3.19	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB2

Deuteranopia (green-blind)

#265DAD

Tritanopia (blue-blind)

#725771

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7b40af;
/* rgb */ color: rgb(123, 64, 175);
/* oklch */ color: oklch(49.9% 0.172 305.5);

Tailwind

colors: {
  custom: {
    50: '#a578c7',
    500: '#7b40af',
    950: '#000000',
  },
}

SCSS

$custom: #7b40af;
$custom-light: #a578c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7b40af",
  "rgb": {
    "r": 123,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 271.892,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.49879,
    "c": 0.17216,
    "h": 305.5
  },
  "luminance": 0.10973
}

Semantic roles & 50–950 ramp

primary

#7B40AF

secondary

#A4C388

accent

#D65290

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7B40AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →