#7B40AC#7B40AC

#7B40AC is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.7% C 0.169 H 306.4°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#7B40AC
RGB	rgb(123, 64, 172)
HSL	hsl(273, 46%, 46%)
HSV	hsv(273, 63%, 67%)
CMYK	cmyk(28.5%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(39.34, 45.63, -48.07)
CIE-LCH	lch(39.34, 66.28, 313.51°)
OKLab	oklab(49.67% 0.1001 -0.1359)
OKLCH	oklch(49.67% 0.169 306.4)
XYZ	xyz(17.4466, 10.8565, 40.1981)
Luminance	0.1086 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B40AC #71AC40

analogous

#4540AC #7B40AC #AC40A7

triadic

#7B40AC #AC7B40 #40AC7B

tetradic

#7B40AC #AC4540 #71AC40 #40A7AC

square

#7B40AC #AC4540 #71AC40 #40A7AC

split-complementary

#7B40AC #A7AC40 #40AC45

monochromatic

#3B1F53 #5B2F7F #7B40AC #9964C5 #B691D6

Accessibility & contrast

On white

6.62

#7B40AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7B40AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7B40AC

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B40AC	#FFFFFF	#000000	##FFFFFF
##7B40AC	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BAF

Deuteranopia (green-blind)

#2A5DAA

Tritanopia (blue-blind)

#735670

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7b40ac;
/* rgb */ color: rgb(123, 64, 172);
/* oklch */ color: oklch(49.7% 0.169 306.4);

Tailwind

colors: {
  custom: {
    50: '#a578c5',
    500: '#7b40ac',
    950: '#000000',
  },
}

SCSS

$custom: #7b40ac;
$custom-light: #a578c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7b40ac",
  "rgb": {
    "r": 123,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 272.778,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.49673,
    "c": 0.16876,
    "h": 306.4
  },
  "luminance": 0.10856
}

Semantic roles & 50–950 ramp

primary

#7B40AC

secondary

#A1C187

accent

#D5528E

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7B40AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →