#7B404D#7B404D
#7B404D is a dark, moderate red. Relative luminance 0.084; OKLCH L 44.9% C 0.083 H 6.9°. Best body text is #FFFFFF at 7.83:1 contrast (WCAG AA passes).
Color values
| HEX | #7B404D |
|---|---|
| RGB | rgb(123, 64, 77) |
| HSL | hsl(347, 32%, 37%) |
| HSV | hsv(347, 48%, 48%) |
| CMYK | cmyk(0%, 48%, 37.4%, 51.8%) |
| CIE-LAB | lab(34.83, 27.06, 3.71) |
| CIE-LCH | lch(34.83, 27.31, 7.81°) |
| OKLab | oklab(44.87% 0.0821 0.01) |
| OKLCH | oklch(44.87% 0.083 6.9) |
| XYZ | xyz(11.3419, 8.4146, 8.0466) |
| Luminance | 0.0841 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brownish Purple
#76424E
ΔE00 1.59
Purplish Brown
#6B4247
ΔE00 4.98
Purple Brown
#673A3F
ΔE00 5.36
Dark Mauve
#874C62
ΔE00 5.61
Wine
#722F37
ΔE00 5.97
Dirty Purple
#734A65
ΔE00 8.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B404D #407B6E
analogous
#7B406B #7B404D #7B5140
triadic
#7B404D #4D7B40 #404D7B
tetradic
#7B404D #6B7B40 #407B6E #51407B
square
#7B404D #6B7B40 #407B6E #51407B
split-complementary
#7B404D #407B51 #406B7B
monochromatic
#2A161B #532B34 #7B404D #A35566 #BA7B89
Accessibility & contrast
On white
7.83
#7B404D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.68
#7B404D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B404D
7.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B404D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B404D | 1.00 | 7.83 | 2.68 | 7.83 |
| #FFFFFF | 7.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.68 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4B4D
Deuteranopia (green-blind)
#59564C
Tritanopia (blue-blind)
#843B45
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #7b404d; /* rgb */ color: rgb(123, 64, 77); /* oklch */ color: oklch(44.9% 0.083 6.9);
Tailwind
colors: {
custom: {
50: '#a3767e',
500: '#7b404d',
950: '#000000',
},
}SCSS
$custom: #7b404d; $custom-light: #a3767e; $custom-dark: #000000;
JSON
{
"hex": "#7b404d",
"rgb": {
"r": 123,
"g": 64,
"b": 77
},
"hsl": {
"h": 346.78,
"s": 31.551,
"l": 36.667
},
"oklch": {
"l": 0.44871,
"c": 0.08272,
"h": 6.9
},
"luminance": 0.08414
}Semantic roles & 50–950 ramp
primary
#7B404D
secondary
#72A59A
accent
#C8B160
background
#FAF7F7
surface
#F4EDEE
border
#CEC8C9
text
#0F080A
muted
#7F7B7C