#7B3740#7B3740

#7B3740 is a dark, moderate red. Relative luminance 0.073; OKLCH L 43.0% C 0.095 H 13.7°. Best body text is #FFFFFF at 8.53:1 contrast (WCAG AA passes).

Color values

HEX	#7B3740
RGB	rgb(123, 55, 64)
HSL	hsl(352, 38%, 35%)
HSV	hsv(352, 55%, 48%)
CMYK	cmyk(0%, 55.3%, 48%, 51.8%)
CIE-LAB	lab(32.51, 30.51, 8.78)
CIE-LCH	lch(32.51, 31.75, 16.05°)
OKLab	oklab(43% 0.0922 0.0225)
OKLCH	oklch(43% 0.095 13.7)
XYZ	xyz(10.4607, 7.3146, 5.7105)
Luminance	0.0731 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B3740 #377B72

analogous

#7B3762 #7B3740 #7B5037

triadic

#7B3740 #407B37 #37407B

tetradic

#7B3740 #627B37 #377B72 #50377B

square

#7B3740 #627B37 #377B72 #50377B

split-complementary

#7B3740 #377B50 #37627B

monochromatic

#261114 #51242A #7B3740 #A54A56 #BE6E79

Accessibility & contrast

On white

8.53

#7B3740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#7B3740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B3740

8.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B3740	#FFFFFF	#000000	##FFFFFF
##7B3740	1.00	8.53	2.46	8.53
#FFFFFF	8.53	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454440

Deuteranopia (green-blind)

#56523F

Tritanopia (blue-blind)

#862E3A

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #7b3740;
/* rgb */ color: rgb(123, 55, 64);
/* oklch */ color: oklch(43.0% 0.095 13.7);

Tailwind

colors: {
  custom: {
    50: '#a57074',
    500: '#7b3740',
    950: '#000000',
  },
}

SCSS

$custom: #7b3740;
$custom-light: #a57074;
$custom-dark: #000000;

JSON

{
  "hex": "#7b3740",
  "rgb": {
    "r": 123,
    "g": 55,
    "b": 64
  },
  "hsl": {
    "h": 352.059,
    "s": 38.202,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43003,
    "c": 0.09492,
    "h": 13.7
  },
  "luminance": 0.07313
}

Semantic roles & 50–950 ramp

primary

#7B3740

secondary

#67A79F

accent

#CEBF5A

background

#FAF6F7

surface

#F4ECED

border

#CEC7C8

text

#100808

muted

#7F7B7B

Preview Lab

Preview with #7B3740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →