#7B3588#7B3588

#7B3588 is a mid, vivid purple. Relative luminance 0.085; OKLCH L 45.9% C 0.147 H 321.1°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#7B3588
RGB	rgb(123, 53, 136)
HSL	hsl(291, 44%, 37%)
HSV	hsv(291, 61%, 53%)
CMYK	cmyk(9.6%, 61%, 0%, 46.7%)
CIE-LAB	lab(35.07, 43.19, -33.10)
CIE-LCH	lch(35.07, 54.41, 322.54°)
OKLab	oklab(45.87% 0.1142 -0.0921)
OKLCH	oklch(45.87% 0.147 321.1)
XYZ	xyz(13.8849, 8.5354, 24.2039)
Luminance	0.0853 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B3588 #428835

analogous

#513588 #7B3588 #88356C

triadic

#7B3588 #887B35 #35887B

tetradic

#7B3588 #885135 #428835 #356C88

square

#7B3588 #885135 #428835 #356C88

split-complementary

#7B3588 #6C8835 #358851

monochromatic

#2B1330 #53245C #7B3588 #A346B4 #BA70C7

Accessibility & contrast

On white

7.76

#7B3588 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#7B3588 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B3588

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B3588	#FFFFFF	#000000	##FFFFFF
##7B3588	1.00	7.76	2.71	7.76
#FFFFFF	7.76	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234D8B

Deuteranopia (green-blind)

#3D5586

Tritanopia (blue-blind)

#7C4259

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7b3588;
/* rgb */ color: rgb(123, 53, 136);
/* oklch */ color: oklch(45.9% 0.147 321.1);

Tailwind

colors: {
  custom: {
    50: '#a471ab',
    500: '#7b3588',
    950: '#000000',
  },
}

SCSS

$custom: #7b3588;
$custom-light: #a471ab;
$custom-dark: #000000;

JSON

{
  "hex": "#7b3588",
  "rgb": {
    "r": 123,
    "g": 53,
    "b": 136
  },
  "hsl": {
    "h": 290.602,
    "s": 43.915,
    "l": 37.059
  },
  "oklch": {
    "l": 0.45866,
    "c": 0.14666,
    "h": 321.1
  },
  "luminance": 0.08535
}

Semantic roles & 50–950 ramp

primary

#7B3588

secondary

#74B069

accent

#D45468

background

#FAF7FA

surface

#F4EDF4

border

#CEC8CE

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #7B3588

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →