#7B309D#7B309D

#7B309D is a mid, vivid purple. Relative luminance 0.088; OKLCH L 46.6% C 0.175 H 313.3°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#7B309D
RGB	rgb(123, 48, 157)
HSL	hsl(281, 53%, 40%)
HSV	hsv(281, 69%, 62%)
CMYK	cmyk(21.7%, 69.4%, 0%, 38.4%)
CIE-LAB	lab(35.52, 49.99, -45.22)
CIE-LCH	lch(35.52, 67.41, 317.87°)
OKLab	oklab(46.6% 0.12 -0.1274)
OKLCH	oklch(46.6% 0.175 313.3)
XYZ	xyz(15.3101, 8.7596, 32.7760)
Luminance	0.0876 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B309D #529D30

analogous

#44309D #7B309D #9D3089

triadic

#7B309D #9D7B30 #309D7B

tetradic

#7B309D #9D4430 #529D30 #30899D

square

#7B309D #9D4430 #529D30 #30899D

split-complementary

#7B309D #899D30 #309D44

monochromatic

#32133F #56226E #7B309D #9D44C6 #B673D4

Accessibility & contrast

On white

7.63

#7B309D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7B309D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B309D

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B309D	#FFFFFF	#000000	##FFFFFF
##7B309D	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A0

Deuteranopia (green-blind)

#28559B

Tritanopia (blue-blind)

#774663

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7b309d;
/* rgb */ color: rgb(123, 48, 157);
/* oklch */ color: oklch(46.6% 0.175 313.3);

Tailwind

colors: {
  custom: {
    50: '#a56fba',
    500: '#7b309d',
    950: '#000000',
  },
}

SCSS

$custom: #7b309d;
$custom-light: #a56fba;
$custom-dark: #000000;

JSON

{
  "hex": "#7b309d",
  "rgb": {
    "r": 123,
    "g": 48,
    "b": 157
  },
  "hsl": {
    "h": 281.284,
    "s": 53.171,
    "l": 40.196
  },
  "oklch": {
    "l": 0.46604,
    "c": 0.17503,
    "h": 313.3
  },
  "luminance": 0.08759
}

Semantic roles & 50–950 ramp

primary

#7B309D

secondary

#85BC6D

accent

#DD4B79

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#100812

muted

#7F7B81

Preview Lab

Preview with #7B309D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →