#7B309A#7B309A
#7B309A is a mid, vivid purple. Relative luminance 0.087; OKLCH L 46.4% C 0.172 H 314.3°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).
Color values
| HEX | #7B309A |
|---|---|
| RGB | rgb(123, 48, 154) |
| HSL | hsl(282, 52%, 40%) |
| HSV | hsv(282, 69%, 60%) |
| CMYK | cmyk(20.1%, 68.8%, 0%, 39.6%) |
| CIE-LAB | lab(35.32, 49.35, -43.72) |
| CIE-LCH | lch(35.32, 65.93, 318.46°) |
| OKLab | oklab(46.4% 0.1202 -0.1231) |
| OKLCH | oklch(46.4% 0.172 314.3) |
| XYZ | xyz(15.0571, 8.6584, 31.4437) |
| Luminance | 0.0866 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.73
Rebeccapurple
#663399
ΔE00 4.28
Darkmagenta
#8B008B
ΔE00 6.19
Warm Purple
#952E8F
ΔE00 6.62
Purple
#800080
ΔE00 7.05
Purply
#983FB2
ΔE00 7.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B309A #4F9A30
analogous
#46309A #7B309A #9A3084
triadic
#7B309A #9A7B30 #309A7B
tetradic
#7B309A #9A4630 #4F9A30 #30849A
square
#7B309A #9A4630 #4F9A30 #30849A
split-complementary
#7B309A #849A30 #309A46
monochromatic
#30133D #56216B #7B309A #9E43C4 #B672D3
Accessibility & contrast
On white
7.69
#7B309A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.73
#7B309A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B309A
7.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B309A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B309A | 1.00 | 7.69 | 2.73 | 7.69 |
| #FFFFFF | 7.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004F9D
Deuteranopia (green-blind)
#2B5598
Tritanopia (blue-blind)
#784561
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #7b309a; /* rgb */ color: rgb(123, 48, 154); /* oklch */ color: oklch(46.4% 0.172 314.3);
Tailwind
colors: {
custom: {
50: '#a56eb8',
500: '#7b309a',
950: '#000000',
},
}SCSS
$custom: #7b309a; $custom-light: #a56eb8; $custom-dark: #000000;
JSON
{
"hex": "#7b309a",
"rgb": {
"r": 123,
"g": 48,
"b": 154
},
"hsl": {
"h": 282.453,
"s": 52.475,
"l": 39.608
},
"oklch": {
"l": 0.46398,
"c": 0.17202,
"h": 314.3
},
"luminance": 0.08658
}Semantic roles & 50–950 ramp
primary
#7B309A
secondary
#82BB6B
accent
#DC4C76
background
#FAF6FB
surface
#F4ECF6
border
#CEC7D0
text
#100811
muted
#7F7B80