#7B308F#7B308F

#7B308F is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.7% C 0.161 H 318.5°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#7B308F
RGB	rgb(123, 48, 143)
HSL	hsl(287, 50%, 37%)
HSV	hsv(287, 66%, 56%)
CMYK	cmyk(14%, 66.4%, 0%, 43.9%)
CIE-LAB	lab(34.62, 47.02, -38.13)
CIE-LCH	lch(34.62, 60.54, 320.96°)
OKLab	oklab(45.67% 0.1207 -0.1067)
OKLCH	oklch(45.67% 0.161 318.5)
XYZ	xyz(14.1826, 8.3086, 26.8379)
Luminance	0.0831 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B308F #448F30

analogous

#4B308F #7B308F #8F3074

triadic

#7B308F #8F7B30 #308F7B

tetradic

#7B308F #8F4B30 #448F30 #30748F

square

#7B308F #8F4B30 #448F30 #30748F

split-complementary

#7B308F #748F30 #308F4B

monochromatic

#2C1133 #542161 #7B308F #A23FBD #B96CCE

Accessibility & contrast

On white

7.89

#7B308F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#7B308F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B308F

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B308F	#FFFFFF	#000000	##FFFFFF
##7B308F	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#104C92

Deuteranopia (green-blind)

#35548D

Tritanopia (blue-blind)

#7B415B

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7b308f;
/* rgb */ color: rgb(123, 48, 143);
/* oklch */ color: oklch(45.7% 0.161 318.5);

Tailwind

colors: {
  custom: {
    50: '#a46eb0',
    500: '#7b308f',
    950: '#000000',
  },
}

SCSS

$custom: #7b308f;
$custom-light: #a46eb0;
$custom-dark: #000000;

JSON

{
  "hex": "#7b308f",
  "rgb": {
    "r": 123,
    "g": 48,
    "b": 143
  },
  "hsl": {
    "h": 287.368,
    "s": 49.738,
    "l": 37.451
  },
  "oklch": {
    "l": 0.45669,
    "c": 0.16109,
    "h": 318.5
  },
  "luminance": 0.08308
}

Semantic roles & 50–950 ramp

primary

#7B308F

secondary

#77B566

accent

#D94F6C

background

#FAF6FA

surface

#F4ECF5

border

#CEC7CF

text

#100710

muted

#7F7A7F

Preview Lab

Preview with #7B308F

Body copy rendered with the generated semantic roles for this colour.

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