#7B301B#7B301B

#7B301B is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.2% C 0.110 H 36.4°. Best body text is #FFFFFF at 9.21:1 contrast (WCAG AA passes).

Color values

HEX	#7B301B
RGB	rgb(123, 48, 27)
HSL	hsl(13, 64%, 29%)
HSV	hsv(13, 78%, 48%)
CMYK	cmyk(0%, 61%, 78%, 51.8%)
CIE-LAB	lab(30.41, 31.37, 29.29)
CIE-LCH	lch(30.41, 42.92, 43.04°)
OKLab	oklab(41.2% 0.0886 0.0652)
OKLCH	oklch(41.2% 0.11 36.4)
XYZ	xyz(9.4241, 6.4053, 1.7768)
Luminance	0.0640 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B301B #1B667B

analogous

#7B1B36 #7B301B #7B601B

triadic

#7B301B #1B7B30 #301B7B

tetradic

#7B301B #367B1B #1B667B #601B7B

square

#7B301B #367B1B #1B667B #601B7B

split-complementary

#7B301B #1B7B60 #1B367B

monochromatic

#190A06 #491C10 #7B301B #AD4426 #D45D3C

Accessibility & contrast

On white

9.21

#7B301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#7B301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B301B

9.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B301B	#FFFFFF	#000000	##FFFFFF
##7B301B	1.00	9.21	2.28	9.21
#FFFFFF	9.21	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#453D18

Deuteranopia (green-blind)

#574E19

Tritanopia (blue-blind)

#881F2C

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #7b301b;
/* rgb */ color: rgb(123, 48, 27);
/* oklch */ color: oklch(41.2% 0.110 36.4);

Tailwind

colors: {
  custom: {
    50: '#a86b58',
    500: '#7b301b',
    950: '#000000',
  },
}

SCSS

$custom: #7b301b;
$custom-light: #a86b58;
$custom-dark: #000000;

JSON

{
  "hex": "#7b301b",
  "rgb": {
    "r": 123,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 13.125,
    "s": 64,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41198,
    "c": 0.10996,
    "h": 36.4
  },
  "luminance": 0.06404
}

Semantic roles & 50–950 ramp

primary

#7B301B

secondary

#4397AF

accent

#C3E741

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110703

muted

#807A78

Preview Lab

Preview with #7B301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →