#7B301A#7B301A

#7B301A is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.2% C 0.110 H 36.9°. Best body text is #FFFFFF at 9.21:1 contrast (WCAG AA passes).

Color values

HEX	#7B301A
RGB	rgb(123, 48, 26)
HSL	hsl(14, 65%, 29%)
HSV	hsv(14, 79%, 48%)
CMYK	cmyk(0%, 61%, 78.9%, 51.8%)
CIE-LAB	lab(30.40, 31.32, 29.85)
CIE-LCH	lch(30.40, 43.27, 43.62°)
OKLab	oklab(41.19% 0.0882 0.0661)
OKLCH	oklch(41.19% 0.11 36.9)
XYZ	xyz(9.4128, 6.4007, 1.7169)
Luminance	0.0640 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B301A #1A657B

analogous

#7B1A35 #7B301A #7B611A

triadic

#7B301A #1A7B30 #301A7B

tetradic

#7B301A #357B1A #1A657B #611A7B

square

#7B301A #357B1A #1A657B #611A7B

split-complementary

#7B301A #1A7B61 #1A357B

monochromatic

#190A05 #481C0F #7B301A #AE4425 #D55D3A

Accessibility & contrast

On white

9.21

#7B301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#7B301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B301A

9.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B301A	#FFFFFF	#000000	##FFFFFF
##7B301A	1.00	9.21	2.28	9.21
#FFFFFF	9.21	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#453D17

Deuteranopia (green-blind)

#574E18

Tritanopia (blue-blind)

#881F2B

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #7b301a;
/* rgb */ color: rgb(123, 48, 26);
/* oklch */ color: oklch(41.2% 0.110 36.9);

Tailwind

colors: {
  custom: {
    50: '#a86b58',
    500: '#7b301a',
    950: '#000000',
  },
}

SCSS

$custom: #7b301a;
$custom-light: #a86b58;
$custom-dark: #000000;

JSON

{
  "hex": "#7b301a",
  "rgb": {
    "r": 123,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 13.608,
    "s": 65.101,
    "l": 29.216
  },
  "oklch": {
    "l": 0.41186,
    "c": 0.11025,
    "h": 36.9
  },
  "luminance": 0.06399
}

Semantic roles & 50–950 ramp

primary

#7B301A

secondary

#4296AF

accent

#C2E840

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110703

muted

#807A78

Preview Lab

Preview with #7B301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →