#7B29A9#7B29A9
#7B29A9 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.7% C 0.195 H 310.0°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).
Color values
| HEX | #7B29A9 |
|---|---|
| RGB | rgb(123, 41, 169) |
| HSL | hsl(278, 61%, 41%) |
| HSV | hsv(278, 76%, 66%) |
| CMYK | cmyk(27.2%, 75.7%, 0%, 33.7%) |
| CIE-LAB | lab(35.32, 55.55, -52.75) |
| CIE-LCH | lch(35.32, 76.60, 316.48°) |
| OKLab | oklab(46.74% 0.1255 -0.1495) |
| OKLCH | oklch(46.74% 0.195 310) |
| XYZ | xyz(16.1213, 8.6617, 38.3511) |
| Luminance | 0.0866 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.82
Rebeccapurple
#663399
ΔE00 4.41
Darkviolet
#9400D3
ΔE00 6.48
Darkmagenta
#8B008B
ΔE00 7.37
Darkorchid
#9932CC
ΔE00 7.48
Purply
#983FB2
ΔE00 7.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B29A9 #57A929
analogous
#3B29A9 #7B29A9 #A92997
triadic
#7B29A9 #A97B29 #29A97B
tetradic
#7B29A9 #A93B29 #57A929 #2997A9
square
#7B29A9 #A93B29 #57A929 #2997A9
split-complementary
#7B29A9 #97A929 #29A93B
monochromatic
#331146 #571D78 #7B29A9 #9C3FD0 #B570DC
Accessibility & contrast
On white
7.69
#7B29A9 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.73
#7B29A9 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B29A9
7.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B29A9 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B29A9 | 1.00 | 7.69 | 2.73 | 7.69 |
| #FFFFFF | 7.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0050AD
Deuteranopia (green-blind)
#0554A6
Tritanopia (blue-blind)
#744767
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #7b29a9; /* rgb */ color: rgb(123, 41, 169); /* oklch */ color: oklch(46.7% 0.195 310.0);
Tailwind
colors: {
custom: {
50: '#a66cc3',
500: '#7b29a9',
950: '#000000',
},
}SCSS
$custom: #7b29a9; $custom-light: #a66cc3; $custom-dark: #000000;
JSON
{
"hex": "#7b29a9",
"rgb": {
"r": 123,
"g": 41,
"b": 169
},
"hsl": {
"h": 278.438,
"s": 60.952,
"l": 41.176
},
"oklch": {
"l": 0.46735,
"c": 0.19521,
"h": 310
},
"luminance": 0.08661
}Semantic roles & 50–950 ramp
primary
#7B29A9
secondary
#8AC36A
accent
#E4447D
background
#FAF6FC
surface
#F4ECF8
border
#CEC7D1
text
#100713
muted
#7F7A82