#7B2991#7B2991

#7B2991 is a mid, vivid purple. Relative luminance 0.078; OKLCH L 45.0% C 0.172 H 318.3°. Best body text is #FFFFFF at 8.18:1 contrast (WCAG AA passes).

Color values

HEX	#7B2991
RGB	rgb(123, 41, 145)
HSL	hsl(287, 56%, 36%)
HSV	hsv(287, 72%, 57%)
CMYK	cmyk(15.2%, 71.7%, 0%, 43.1%)
CIE-LAB	lab(33.65, 50.49, -40.90)
CIE-LCH	lch(33.65, 64.98, 320.99°)
OKLab	oklab(45.02% 0.1286 -0.1148)
OKLCH	oklch(45.02% 0.172 318.3)
XYZ	xyz(14.0714, 7.8418, 27.5550)
Luminance	0.0784 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B2991 #3F9129

analogous

#472991 #7B2991 #912973

triadic

#7B2991 #917B29 #29917B

tetradic

#7B2991 #914729 #3F9129 #297391

square

#7B2991 #914729 #3F9129 #297391

split-complementary

#7B2991 #739129 #299147

monochromatic

#2A0E32 #531C61 #7B2991 #A336C1 #BB62D3

Accessibility & contrast

On white

8.18

#7B2991 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#7B2991 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B2991

8.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B2991	#FFFFFF	#000000	##FFFFFF
##7B2991	1.00	8.18	2.57	8.18
#FFFFFF	8.18	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004A94

Deuteranopia (green-blind)

#2E528F

Tritanopia (blue-blind)

#7B3D5A

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7b2991;
/* rgb */ color: rgb(123, 41, 145);
/* oklch */ color: oklch(45.0% 0.172 318.3);

Tailwind

colors: {
  custom: {
    50: '#a56ab2',
    500: '#7b2991',
    950: '#000000',
  },
}

SCSS

$custom: #7b2991;
$custom-light: #a56ab2;
$custom-dark: #000000;

JSON

{
  "hex": "#7b2991",
  "rgb": {
    "r": 123,
    "g": 41,
    "b": 145
  },
  "hsl": {
    "h": 287.308,
    "s": 55.914,
    "l": 36.471
  },
  "oklch": {
    "l": 0.45016,
    "c": 0.17239,
    "h": 318.3
  },
  "luminance": 0.07841
}

Semantic roles & 50–950 ramp

primary

#7B2991

secondary

#71B85D

accent

#DF4968

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#100711

muted

#7F7A80

Preview Lab

Preview with #7B2991

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →