#7B294E#7B294E
#7B294E is a dark, vivid pink. Relative luminance 0.063; OKLCH L 41.5% C 0.120 H 355.7°. Best body text is #FFFFFF at 9.25:1 contrast (WCAG AA passes).
Color values
| HEX | #7B294E |
|---|---|
| RGB | rgb(123, 41, 78) |
| HSL | hsl(333, 50%, 32%) |
| HSV | hsv(333, 67%, 48%) |
| CMYK | cmyk(0%, 66.7%, 36.6%, 51.8%) |
| CIE-LAB | lab(30.27, 39.21, -3.59) |
| CIE-LCH | lch(30.27, 39.37, 354.77°) |
| OKLab | oklab(41.47% 0.1198 -0.0089) |
| OKLCH | oklch(41.47% 0.12 355.7) |
| XYZ | xyz(10.3371, 6.3480, 7.8872) |
| Luminance | 0.0635 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.39
Reddish Purple
#910951
ΔE00 5.19
Mulberry
#920A4E
ΔE00 5.35
Wine (survey)
#80013F
ΔE00 5.38
Dark Magenta
#960056
ΔE00 6.11
Merlot
#730039
ΔE00 6.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B294E #297B56
analogous
#7B2977 #7B294E #7B2D29
triadic
#7B294E #4E7B29 #294E7B
tetradic
#7B294E #777B29 #297B56 #2D297B
square
#7B294E #777B29 #297B56 #2D297B
split-complementary
#7B294E #297B2D #29777B
monochromatic
#1F0A14 #4D1A31 #7B294E #A9386B #C7578A
Accessibility & contrast
On white
9.25
#7B294E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.27
#7B294E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B294E
9.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B294E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B294E | 1.00 | 9.25 | 2.27 | 9.25 |
| #FFFFFF | 9.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.27 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373E4F
Deuteranopia (green-blind)
#4D4D4C
Tritanopia (blue-blind)
#852238
Achromatopsia (no color)
#474747
Design tokens & code
CSS
--color: #7b294e; /* rgb */ color: rgb(123, 41, 78); /* oklch */ color: oklch(41.5% 0.120 355.7);
Tailwind
colors: {
custom: {
50: '#a5687f',
500: '#7b294e',
950: '#000000',
},
}SCSS
$custom: #7b294e; $custom-light: #a5687f; $custom-dark: #000000;
JSON
{
"hex": "#7b294e",
"rgb": {
"r": 123,
"g": 41,
"b": 78
},
"hsl": {
"h": 332.927,
"s": 50,
"l": 32.157
},
"oklch": {
"l": 0.41465,
"c": 0.12011,
"h": 355.7
},
"luminance": 0.06347
}Semantic roles & 50–950 ramp
primary
#7B294E
secondary
#53AC84
accent
#DA9B4E
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#10060A
muted
#7F7A7C