#7B291F#7B291F

#7B291F is a dark, moderate red. Relative luminance 0.059; OKLCH L 40.3% C 0.116 H 29.9°. Best body text is #FFFFFF at 9.64:1 contrast (WCAG AA passes).

Color values

HEX	#7B291F
RGB	rgb(123, 41, 31)
HSL	hsl(7, 60%, 30%)
HSV	hsv(7, 75%, 48%)
CMYK	cmyk(0%, 66.7%, 74.8%, 51.8%)
CIE-LAB	lab(29.15, 35.03, 25.53)
CIE-LCH	lch(29.15, 43.35, 36.08°)
OKLab	oklab(40.26% 0.1008 0.058)
OKLCH	oklch(40.26% 0.116 29.9)
XYZ	xyz(9.2096, 5.8971, 1.9494)
Luminance	0.0590 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B291F #1F717B

analogous

#7B1F43 #7B291F #7B571F

triadic

#7B291F #1F7B29 #291F7B

tetradic

#7B291F #437B1F #1F717B #571F7B

square

#7B291F #437B1F #1F717B #571F7B

split-complementary

#7B291F #1F7B57 #1F437B

monochromatic

#190806 #4A1913 #7B291F #AC392B #D05444

Accessibility & contrast

On white

9.64

#7B291F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#7B291F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B291F

9.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B291F	#FFFFFF	#000000	##FFFFFF
##7B291F	1.00	9.64	2.18	9.64
#FFFFFF	9.64	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40391D

Deuteranopia (green-blind)

#544B1C

Tritanopia (blue-blind)

#881427

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #7b291f;
/* rgb */ color: rgb(123, 41, 31);
/* oklch */ color: oklch(40.3% 0.116 29.9);

Tailwind

colors: {
  custom: {
    50: '#a8675b',
    500: '#7b291f',
    950: '#000000',
  },
}

SCSS

$custom: #7b291f;
$custom-light: #a8675b;
$custom-dark: #000000;

JSON

{
  "hex": "#7b291f",
  "rgb": {
    "r": 123,
    "g": 41,
    "b": 31
  },
  "hsl": {
    "h": 6.522,
    "s": 59.74,
    "l": 30.196
  },
  "oklch": {
    "l": 0.40262,
    "c": 0.11628,
    "h": 29.9
  },
  "luminance": 0.05896
}

Semantic roles & 50–950 ramp

primary

#7B291F

secondary

#48A3AE

accent

#D2E345

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110604

muted

#807A79

Preview Lab

Preview with #7B291F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →