#7B291D#7B291D

#7B291D is a dark, moderate red. Relative luminance 0.059; OKLCH L 40.2% C 0.117 H 31.0°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#7B291D
RGB	rgb(123, 41, 29)
HSL	hsl(8, 62%, 30%)
HSV	hsv(8, 76%, 48%)
CMYK	cmyk(0%, 66.7%, 76.4%, 51.8%)
CIE-LAB	lab(29.13, 34.94, 26.71)
CIE-LCH	lch(29.13, 43.98, 37.40°)
OKLab	oklab(40.23% 0.1 0.0601)
OKLCH	oklch(40.23% 0.117 31)
XYZ	xyz(9.1841, 5.8868, 1.8148)
Luminance	0.0589 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B291D #1D6F7B

analogous

#7B1D40 #7B291D #7B581D

triadic

#7B291D #1D7B29 #291D7B

tetradic

#7B291D #407B1D #1D6F7B #581D7B

square

#7B291D #407B1D #1D6F7B #581D7B

split-complementary

#7B291D #1D7B58 #1D407B

monochromatic

#190806 #491811 #7B291D #AD3A29 #D25340

Accessibility & contrast

On white

9.65

#7B291D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#7B291D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B291D

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B291D	#FFFFFF	#000000	##FFFFFF
##7B291D	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40391B

Deuteranopia (green-blind)

#544B1A

Tritanopia (blue-blind)

#881427

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #7b291d;
/* rgb */ color: rgb(123, 41, 29);
/* oklch */ color: oklch(40.2% 0.117 31.0);

Tailwind

colors: {
  custom: {
    50: '#a86759',
    500: '#7b291d',
    950: '#000000',
  },
}

SCSS

$custom: #7b291d;
$custom-light: #a86759;
$custom-dark: #000000;

JSON

{
  "hex": "#7b291d",
  "rgb": {
    "r": 123,
    "g": 41,
    "b": 29
  },
  "hsl": {
    "h": 7.66,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.40234,
    "c": 0.11671,
    "h": 31
  },
  "luminance": 0.05886
}

Semantic roles & 50–950 ramp

primary

#7B291D

secondary

#45A1AF

accent

#D0E543

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110603

muted

#807A78

Preview Lab

Preview with #7B291D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →