#7B278D#7B278D

#7B278D is a dark, vivid purple. Relative luminance 0.076; OKLCH L 44.5% C 0.171 H 320.0°. Best body text is #FFFFFF at 8.34:1 contrast (WCAG AA passes).

Color values

HEX	#7B278D
RGB	rgb(123, 39, 141)
HSL	hsl(289, 57%, 35%)
HSV	hsv(289, 72%, 55%)
CMYK	cmyk(12.8%, 72.3%, 0%, 44.7%)
CIE-LAB	lab(33.10, 50.51, -39.32)
CIE-LCH	lch(33.10, 64.00, 322.10°)
OKLab	oklab(44.54% 0.1311 -0.1101)
OKLCH	oklch(44.54% 0.171 320)
XYZ	xyz(13.7010, 7.5858, 25.9367)
Luminance	0.0759 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B278D #398D27

analogous

#48278D #7B278D #8D276C

triadic

#7B278D #8D7B27 #278D7B

tetradic

#7B278D #8D4827 #398D27 #276C8D

square

#7B278D #8D4827 #398D27 #276C8D

split-complementary

#7B278D #6C8D27 #278D48

monochromatic

#270C2D #511A5D #7B278D #A534BD #BD5CD2

Accessibility & contrast

On white

8.34

#7B278D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#7B278D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B278D

8.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B278D	#FFFFFF	#000000	##FFFFFF
##7B278D	1.00	8.34	2.52	8.34
#FFFFFF	8.34	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004890

Deuteranopia (green-blind)

#30518B

Tritanopia (blue-blind)

#7B3A57

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #7b278d;
/* rgb */ color: rgb(123, 39, 141);
/* oklch */ color: oklch(44.5% 0.171 320.0);

Tailwind

colors: {
  custom: {
    50: '#a469af',
    500: '#7b278d',
    950: '#000000',
  },
}

SCSS

$custom: #7b278d;
$custom-light: #a469af;
$custom-dark: #000000;

JSON

{
  "hex": "#7b278d",
  "rgb": {
    "r": 123,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 289.412,
    "s": 56.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.44543,
    "c": 0.17117,
    "h": 320
  },
  "luminance": 0.07585
}

Semantic roles & 50–950 ramp

primary

#7B278D

secondary

#69B759

accent

#E04863

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#100710

muted

#7F7A7F

Preview Lab

Preview with #7B278D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →