#7B273D#7B273D
#7B273D is a dark, moderate pink. Relative luminance 0.060; OKLCH L 40.7% C 0.117 H 8.1°. Best body text is #FFFFFF at 9.55:1 contrast (WCAG AA passes).
Color values
| HEX | #7B273D |
|---|---|
| RGB | rgb(123, 39, 61) |
| HSL | hsl(344, 52%, 32%) |
| HSV | hsv(344, 68%, 48%) |
| CMYK | cmyk(0%, 68.3%, 50.4%, 51.8%) |
| CIE-LAB | lab(29.41, 38.21, 6.40) |
| CIE-LCH | lch(29.41, 38.74, 9.50°) |
| OKLab | oklab(40.65% 0.1162 0.0166) |
| OKLCH | oklch(40.65% 0.117 8.1) |
| XYZ | xyz(9.7370, 6.0001, 5.0594) |
| Luminance | 0.0600 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.19
Bordeaux
#7B002C
ΔE00 5.28
Red Wine
#8C0034
ΔE00 5.34
Wine (survey)
#80013F
ΔE00 5.65
Merlot
#730039
ΔE00 6.47
Red Purple
#820747
ΔE00 6.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B273D #277B65
analogous
#7B2767 #7B273D #7B3B27
triadic
#7B273D #3D7B27 #273D7B
tetradic
#7B273D #677B27 #277B65 #3B277B
square
#7B273D #677B27 #277B65 #3B277B
split-complementary
#7B273D #277B3B #27677B
monochromatic
#1E0A0F #4D1826 #7B273D #A93654 #C95472
Accessibility & contrast
On white
9.55
#7B273D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.20
#7B273D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B273D
9.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B273D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B273D | 1.00 | 9.55 | 2.20 | 9.55 |
| #FFFFFF | 9.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3A3B3D
Deuteranopia (green-blind)
#504C3B
Tritanopia (blue-blind)
#861A30
Achromatopsia (no color)
#454545
Design tokens & code
CSS
--color: #7b273d; /* rgb */ color: rgb(123, 39, 61); /* oklch */ color: oklch(40.7% 0.117 8.1);
Tailwind
colors: {
custom: {
50: '#a66772',
500: '#7b273d',
950: '#000000',
},
}SCSS
$custom: #7b273d; $custom-light: #a66772; $custom-dark: #000000;
JSON
{
"hex": "#7b273d",
"rgb": {
"r": 123,
"g": 39,
"b": 61
},
"hsl": {
"h": 344.286,
"s": 51.852,
"l": 31.765
},
"oklch": {
"l": 0.40653,
"c": 0.1174,
"h": 8.1
},
"luminance": 0.05999
}Semantic roles & 50–950 ramp
primary
#7B273D
secondary
#51AD95
accent
#DBB64C
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A