#7B271B#7B271B
#7B271B is a dark, moderate red. Relative luminance 0.057; OKLCH L 39.9% C 0.119 H 31.0°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).
Color values
| HEX | #7B271B |
|---|---|
| RGB | rgb(123, 39, 27) |
| HSL | hsl(8, 64%, 29%) |
| HSV | hsv(8, 78%, 48%) |
| CMYK | cmyk(0%, 68.3%, 78%, 51.8%) |
| CIE-LAB | lab(28.75, 35.78, 27.51) |
| CIE-LCH | lch(28.75, 45.13, 37.55°) |
| OKLab | oklab(39.95% 0.1022 0.0613) |
| OKLCH | oklch(39.95% 0.119 31) |
| XYZ | xyz(9.0927, 5.7424, 1.6663) |
| Luminance | 0.0574 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Indian Red
#850E04
ΔE00 4.86
Reddy Brown
#6E1005
ΔE00 4.88
Red Brown
#8B2E16
ΔE00 4.91
Maroon
#800000
ΔE00 5.36
Crimson (survey)
#8C000F
ΔE00 5.39
Blood
#770001
ΔE00 5.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B271B #1B6F7B
analogous
#7B1B3F #7B271B #7B571B
triadic
#7B271B #1B7B27 #271B7B
tetradic
#7B271B #3F7B1B #1B6F7B #571B7B
square
#7B271B #3F7B1B #1B6F7B #571B7B
split-complementary
#7B271B #1B7B57 #1B3F7B
monochromatic
#190806 #491710 #7B271B #AD3726 #D44F3C
Accessibility & contrast
On white
9.78
#7B271B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.15
#7B271B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B271B
9.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B271B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B271B | 1.00 | 9.78 | 2.15 | 9.78 |
| #FFFFFF | 9.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3819
Deuteranopia (green-blind)
#544B18
Tritanopia (blue-blind)
#880F25
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #7b271b; /* rgb */ color: rgb(123, 39, 27); /* oklch */ color: oklch(39.9% 0.119 31.0);
Tailwind
colors: {
custom: {
50: '#a86658',
500: '#7b271b',
950: '#000000',
},
}SCSS
$custom: #7b271b; $custom-light: #a86658; $custom-dark: #000000;
JSON
{
"hex": "#7b271b",
"rgb": {
"r": 123,
"g": 39,
"b": 27
},
"hsl": {
"h": 7.5,
"s": 64,
"l": 29.412
},
"oklch": {
"l": 0.39947,
"c": 0.11921,
"h": 31
},
"luminance": 0.05741
}Semantic roles & 50–950 ramp
primary
#7B271B
secondary
#43A2AF
accent
#D2E741
background
#FBF6F5
surface
#F6EBE9
border
#D0C6C5
text
#110603
muted
#807A78