#7B2714#7B2714

#7B2714 is a dark, vivid red. Relative luminance 0.057; OKLCH L 39.9% C 0.121 H 34.1°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#7B2714
RGB	rgb(123, 39, 20)
HSL	hsl(11, 72%, 28%)
HSV	hsv(11, 84%, 48%)
CMYK	cmyk(0%, 68.3%, 83.7%, 51.8%)
CIE-LAB	lab(28.68, 35.50, 31.44)
CIE-LCH	lch(28.68, 47.42, 41.54°)
OKLab	oklab(39.87% 0.0999 0.0677)
OKLCH	oklch(39.87% 0.121 34.1)
XYZ	xyz(9.0212, 5.7138, 1.2895)
Luminance	0.0571 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B2714 #14687B

analogous

#7B1434 #7B2714 #7B5A14

triadic

#7B2714 #147B27 #27147B

tetradic

#7B2714 #347B14 #14687B #5A147B

square

#7B2714 #347B14 #14687B #5A147B

split-complementary

#7B2714 #147B5A #14347B

monochromatic

#1A0804 #46160B #7B2714 #B0381D #DD4D2D

Accessibility & contrast

On white

9.80

#7B2714 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#7B2714 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B2714

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B2714	#FFFFFF	#000000	##FFFFFF
##7B2714	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F3811

Deuteranopia (green-blind)

#544B10

Tritanopia (blue-blind)

#880E23

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #7b2714;
/* rgb */ color: rgb(123, 39, 20);
/* oklch */ color: oklch(39.9% 0.121 34.1);

Tailwind

colors: {
  custom: {
    50: '#a96653',
    500: '#7b2714',
    950: '#000000',
  },
}

SCSS

$custom: #7b2714;
$custom-light: #a96653;
$custom-dark: #000000;

JSON

{
  "hex": "#7b2714",
  "rgb": {
    "r": 123,
    "g": 39,
    "b": 20
  },
  "hsl": {
    "h": 11.068,
    "s": 72.028,
    "l": 28.039
  },
  "oklch": {
    "l": 0.39867,
    "c": 0.12071,
    "h": 34.1
  },
  "luminance": 0.05712
}

Semantic roles & 50–950 ramp

primary

#7B2714

secondary

#3A9BB1

accent

#CDEF39

background

#FBF6F4

surface

#F6EBE7

border

#D0C6C3

text

#110602

muted

#807A78

Preview Lab

Preview with #7B2714

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →