#7B2710#7B2710

#7B2710 is a dark, vivid red. Relative luminance 0.057; OKLCH L 39.8% C 0.122 H 35.6°. Best body text is #FFFFFF at 9.81:1 contrast (WCAG AA passes).

Color values

HEX	#7B2710
RGB	rgb(123, 39, 16)
HSL	hsl(13, 77%, 27%)
HSV	hsv(13, 87%, 48%)
CMYK	cmyk(0%, 68.3%, 87%, 51.8%)
CIE-LAB	lab(28.64, 35.37, 33.51)
CIE-LCH	lch(28.64, 48.72, 43.46°)
OKLab	oklab(39.83% 0.0988 0.0708)
OKLCH	oklch(39.83% 0.122 35.6)
XYZ	xyz(8.9885, 5.7007, 1.1172)
Luminance	0.0570 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B2710 #10647B

analogous

#7B102F #7B2710 #7B5C10

triadic

#7B2710 #107B27 #27107B

tetradic

#7B2710 #2F7B10 #10647B #5C107B

square

#7B2710 #2F7B10 #10647B #5C107B

split-complementary

#7B2710 #107B5C #102F7B

monochromatic

#1B0904 #451609 #7B2710 #B13817 #E24C23

Accessibility & contrast

On white

9.81

#7B2710 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#7B2710 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B2710

9.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B2710	#FFFFFF	#000000	##FFFFFF
##7B2710	1.00	9.81	2.14	9.81
#FFFFFF	9.81	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F380C

Deuteranopia (green-blind)

#544A0C

Tritanopia (blue-blind)

#880D23

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #7b2710;
/* rgb */ color: rgb(123, 39, 16);
/* oklch */ color: oklch(39.8% 0.122 35.6);

Tailwind

colors: {
  custom: {
    50: '#a96651',
    500: '#7b2710',
    950: '#000000',
  },
}

SCSS

$custom: #7b2710;
$custom-light: #a96651;
$custom-dark: #000000;

JSON

{
  "hex": "#7b2710",
  "rgb": {
    "r": 123,
    "g": 39,
    "b": 16
  },
  "hsl": {
    "h": 12.897,
    "s": 76.978,
    "l": 27.255
  },
  "oklch": {
    "l": 0.3983,
    "c": 0.12153,
    "h": 35.6
  },
  "luminance": 0.05699
}

Semantic roles & 50–950 ramp

primary

#7B2710

secondary

#3597B2

accent

#CAF434

background

#FBF6F4

surface

#F6EBE7

border

#D0C6C3

text

#110602

muted

#807A78

Preview Lab

Preview with #7B2710

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →