#7B2696#7B2696

#7B2696 is a mid, vivid purple. Relative luminance 0.078; OKLCH L 45.1% C 0.181 H 316.6°. Best body text is #FFFFFF at 8.20:1 contrast (WCAG AA passes).

Color values

HEX	#7B2696
RGB	rgb(123, 38, 150)
HSL	hsl(286, 60%, 37%)
HSV	hsv(286, 75%, 59%)
CMYK	cmyk(18%, 74.7%, 0%, 41.2%)
CIE-LAB	lab(33.56, 52.71, -44.10)
CIE-LCH	lch(33.56, 68.73, 320.08°)
OKLab	oklab(45.06% 0.1313 -0.1241)
OKLCH	oklch(45.06% 0.181 316.6)
XYZ	xyz(14.3657, 7.7998, 29.5970)
Luminance	0.0780 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B2696 #419626

analogous

#432696 #7B2696 #962679

triadic

#7B2696 #967B26 #26967B

tetradic

#7B2696 #964326 #419626 #267996

square

#7B2696 #964326 #419626 #267996

split-complementary

#7B2696 #799626 #269643

monochromatic

#2B0D34 #531A65 #7B2696 #A332C7 #BA60D7

Accessibility & contrast

On white

8.20

#7B2696 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.56

#7B2696 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B2696

8.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B2696	#FFFFFF	#000000	##FFFFFF
##7B2696	1.00	8.20	2.56	8.20
#FFFFFF	8.20	1.00	21.00	1.00
#000000	2.56	21.00	1.00	21.00
##FFFFFF	8.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004A99

Deuteranopia (green-blind)

#275194

Tritanopia (blue-blind)

#793E5C

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7b2696;
/* rgb */ color: rgb(123, 38, 150);
/* oklch */ color: oklch(45.1% 0.181 316.6);

Tailwind

colors: {
  custom: {
    50: '#a569b5',
    500: '#7b2696',
    950: '#000000',
  },
}

SCSS

$custom: #7b2696;
$custom-light: #a569b5;
$custom-dark: #000000;

JSON

{
  "hex": "#7b2696",
  "rgb": {
    "r": 123,
    "g": 38,
    "b": 150
  },
  "hsl": {
    "h": 285.536,
    "s": 59.574,
    "l": 36.863
  },
  "oklch": {
    "l": 0.45059,
    "c": 0.18066,
    "h": 316.6
  },
  "luminance": 0.07799
}

Semantic roles & 50–950 ramp

primary

#7B2696

secondary

#73BC5C

accent

#E3456B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#100711

muted

#7F7A80

Preview Lab

Preview with #7B2696

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →