#7B261B#7B261B

#7B261B is a dark, vivid red. Relative luminance 0.057; OKLCH L 39.8% C 0.120 H 30.5°. Best body text is #FFFFFF at 9.84:1 contrast (WCAG AA passes).

Color values

HEX	#7B261B
RGB	rgb(123, 38, 27)
HSL	hsl(7, 64%, 29%)
HSV	hsv(7, 78%, 48%)
CMYK	cmyk(0%, 69.1%, 78%, 51.8%)
CIE-LAB	lab(28.58, 36.23, 27.32)
CIE-LCH	lch(28.58, 45.38, 37.02°)
OKLab	oklab(39.82% 0.1037 0.0609)
OKLCH	oklch(39.82% 0.12 30.5)
XYZ	xyz(9.0603, 5.6776, 1.6555)
Luminance	0.0568 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B261B #1B707B

analogous

#7B1B40 #7B261B #7B561B

triadic

#7B261B #1B7B26 #261B7B

tetradic

#7B261B #407B1B #1B707B #561B7B

square

#7B261B #407B1B #1B707B #561B7B

split-complementary

#7B261B #1B7B56 #1B407B

monochromatic

#190806 #491610 #7B261B #AD3626 #D44E3C

Accessibility & contrast

On white

9.84

#7B261B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#7B261B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B261B

9.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B261B	#FFFFFF	#000000	##FFFFFF
##7B261B	1.00	9.84	2.14	9.84
#FFFFFF	9.84	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E3819

Deuteranopia (green-blind)

#534A18

Tritanopia (blue-blind)

#880D24

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #7b261b;
/* rgb */ color: rgb(123, 38, 27);
/* oklch */ color: oklch(39.8% 0.120 30.5);

Tailwind

colors: {
  custom: {
    50: '#a86558',
    500: '#7b261b',
    950: '#000000',
  },
}

SCSS

$custom: #7b261b;
$custom-light: #a86558;
$custom-dark: #000000;

JSON

{
  "hex": "#7b261b",
  "rgb": {
    "r": 123,
    "g": 38,
    "b": 27
  },
  "hsl": {
    "h": 6.875,
    "s": 64,
    "l": 29.412
  },
  "oklch": {
    "l": 0.3982,
    "c": 0.12024,
    "h": 30.5
  },
  "luminance": 0.05676
}

Semantic roles & 50–950 ramp

primary

#7B261B

secondary

#43A3AF

accent

#D4E741

background

#FBF6F5

surface

#F6EBE9

border

#D0C6C5

text

#110603

muted

#807A78

Preview Lab

Preview with #7B261B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →