#7B243D#7B243D

#7B243D is a dark, vivid pink. Relative luminance 0.058; OKLCH L 40.3% C 0.121 H 7.1°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#7B243D
RGB	rgb(123, 36, 61)
HSL	hsl(343, 55%, 31%)
HSV	hsv(343, 71%, 48%)
CMYK	cmyk(0%, 70.7%, 50.4%, 51.8%)
CIE-LAB	lab(28.93, 39.53, 5.71)
CIE-LCH	lch(28.93, 39.94, 8.22°)
OKLab	oklab(40.29% 0.1204 0.0149)
OKLCH	oklch(40.29% 0.121 7.1)
XYZ	xyz(9.6423, 5.8109, 5.0278)
Luminance	0.0581 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B243D #247B62

analogous

#7B2468 #7B243D #7B3624

triadic

#7B243D #3D7B24 #243D7B

tetradic

#7B243D #687B24 #247B62 #36247B

square

#7B243D #687B24 #247B62 #36247B

split-complementary

#7B243D #247B36 #24687B

monochromatic

#1C080E #4C1626 #7B243D #AA3254 #CB4E72

Accessibility & contrast

On white

9.71

#7B243D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#7B243D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B243D

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B243D	#FFFFFF	#000000	##FFFFFF
##7B243D	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#38393E

Deuteranopia (green-blind)

#4F4B3B

Tritanopia (blue-blind)

#86162E

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #7b243d;
/* rgb */ color: rgb(123, 36, 61);
/* oklch */ color: oklch(40.3% 0.121 7.1);

Tailwind

colors: {
  custom: {
    50: '#a66572',
    500: '#7b243d',
    950: '#000000',
  },
}

SCSS

$custom: #7b243d;
$custom-light: #a66572;
$custom-dark: #000000;

JSON

{
  "hex": "#7b243d",
  "rgb": {
    "r": 123,
    "g": 36,
    "b": 61
  },
  "hsl": {
    "h": 342.759,
    "s": 54.717,
    "l": 31.176
  },
  "oklch": {
    "l": 0.40295,
    "c": 0.12134,
    "h": 7.1
  },
  "luminance": 0.0581
}

Semantic roles & 50–950 ramp

primary

#7B243D

secondary

#4DAD92

accent

#DEB34A

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #7B243D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →