#7B243B#7B243B

#7B243B is a dark, vivid pink. Relative luminance 0.058; OKLCH L 40.2% C 0.121 H 8.5°. Best body text is #FFFFFF at 9.73:1 contrast (WCAG AA passes).

Color values

HEX	#7B243B
RGB	rgb(123, 36, 59)
HSL	hsl(344, 55%, 31%)
HSV	hsv(344, 71%, 48%)
CMYK	cmyk(0%, 70.7%, 52%, 51.8%)
CIE-LAB	lab(28.88, 39.34, 6.97)
CIE-LCH	lch(28.88, 39.95, 10.05°)
OKLab	oklab(40.24% 0.1196 0.018)
OKLCH	oklch(40.24% 0.121 8.5)
XYZ	xyz(9.5895, 5.7897, 4.7494)
Luminance	0.0579 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B243B #247B64

analogous

#7B2466 #7B243B #7B3824

triadic

#7B243B #3B7B24 #243B7B

tetradic

#7B243B #667B24 #247B64 #38247B

square

#7B243B #667B24 #247B64 #38247B

split-complementary

#7B243B #247B38 #24667B

monochromatic

#1C080E #4C1624 #7B243B #AA3252 #CB4E6F

Accessibility & contrast

On white

9.73

#7B243B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#7B243B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B243B

9.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B243B	#FFFFFF	#000000	##FFFFFF
##7B243B	1.00	9.73	2.16	9.73
#FFFFFF	9.73	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#38393B

Deuteranopia (green-blind)

#4F4A39

Tritanopia (blue-blind)

#86152D

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #7b243b;
/* rgb */ color: rgb(123, 36, 59);
/* oklch */ color: oklch(40.2% 0.121 8.5);

Tailwind

colors: {
  custom: {
    50: '#a66570',
    500: '#7b243b',
    950: '#000000',
  },
}

SCSS

$custom: #7b243b;
$custom-light: #a66570;
$custom-dark: #000000;

JSON

{
  "hex": "#7b243b",
  "rgb": {
    "r": 123,
    "g": 36,
    "b": 59
  },
  "hsl": {
    "h": 344.138,
    "s": 54.717,
    "l": 31.176
  },
  "oklch": {
    "l": 0.40236,
    "c": 0.12095,
    "h": 8.5
  },
  "luminance": 0.05788
}

Semantic roles & 50–950 ramp

primary

#7B243B

secondary

#4DAD94

accent

#DEB74A

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#100607

muted

#7F7A7A

Preview Lab

Preview with #7B243B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →