#7B243A#7B243A
#7B243A is a dark, vivid pink. Relative luminance 0.058; OKLCH L 40.2% C 0.121 H 9.3°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).
Color values
| HEX | #7B243A |
|---|---|
| RGB | rgb(123, 36, 58) |
| HSL | hsl(345, 55%, 31%) |
| HSV | hsv(345, 71%, 48%) |
| CMYK | cmyk(0%, 70.7%, 52.8%, 51.8%) |
| CIE-LAB | lab(28.85, 39.24, 7.60) |
| CIE-LCH | lch(28.85, 39.97, 10.96°) |
| OKLab | oklab(40.21% 0.1192 0.0195) |
| OKLCH | oklch(40.21% 0.121 9.3) |
| XYZ | xyz(9.5638, 5.7794, 4.6141) |
| Luminance | 0.0578 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.12
Bordeaux
#7B002C
ΔE00 4.50
Red Wine
#8C0034
ΔE00 4.74
Wine (survey)
#80013F
ΔE00 5.67
Wine Red
#7B0323
ΔE00 6.39
Merlot
#730039
ΔE00 6.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B243A #247B65
analogous
#7B2465 #7B243A #7B3924
triadic
#7B243A #3A7B24 #243A7B
tetradic
#7B243A #657B24 #247B65 #39247B
square
#7B243A #657B24 #247B65 #39247B
split-complementary
#7B243A #247B39 #24657B
monochromatic
#1C080D #4C1624 #7B243A #AA3250 #CB4E6E
Accessibility & contrast
On white
9.74
#7B243A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.16
#7B243A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B243A
9.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B243A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B243A | 1.00 | 9.74 | 2.16 | 9.74 |
| #FFFFFF | 9.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#38393A
Deuteranopia (green-blind)
#4F4A38
Tritanopia (blue-blind)
#86142D
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #7b243a; /* rgb */ color: rgb(123, 36, 58); /* oklch */ color: oklch(40.2% 0.121 9.3);
Tailwind
colors: {
custom: {
50: '#a6656f',
500: '#7b243a',
950: '#000000',
},
}SCSS
$custom: #7b243a; $custom-light: #a6656f; $custom-dark: #000000;
JSON
{
"hex": "#7b243a",
"rgb": {
"r": 123,
"g": 36,
"b": 58
},
"hsl": {
"h": 344.828,
"s": 54.717,
"l": 31.176
},
"oklch": {
"l": 0.40208,
"c": 0.12079,
"h": 9.3
},
"luminance": 0.05778
}Semantic roles & 50–950 ramp
primary
#7B243A
secondary
#4DAD95
accent
#DEB94A
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#100607
muted
#7F7A7A