#7B231D#7B231D
#7B231D is a dark, vivid red. Relative luminance 0.055; OKLCH L 39.5% C 0.123 H 28.0°. Best body text is #FFFFFF at 10.00:1 contrast (WCAG AA passes).
Color values
| HEX | #7B231D |
|---|---|
| RGB | rgb(123, 35, 29) |
| HSL | hsl(4, 62%, 30%) |
| HSV | hsv(4, 76%, 48%) |
| CMYK | cmyk(0%, 71.5%, 76.4%, 51.8%) |
| CIE-LAB | lab(28.12, 37.65, 25.59) |
| CIE-LCH | lch(28.12, 45.52, 34.21°) |
| OKLab | oklab(39.48% 0.1085 0.0577) |
| OKLCH | oklch(39.48% 0.123 28) |
| XYZ | xyz(8.9922, 5.5031, 1.7509) |
| Luminance | 0.0550 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Crimson (survey)
#8C000F
ΔE00 4.93
Reddy Brown
#6E1005
ΔE00 5.03
Blood
#770001
ΔE00 5.30
Indian Red
#850E04
ΔE00 5.47
Maroon
#800000
ΔE00 5.57
Dark Red
#840000
ΔE00 5.80
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B231D #1D757B
analogous
#7B1D46 #7B231D #7B521D
triadic
#7B231D #1D7B23 #231D7B
tetradic
#7B231D #467B1D #1D757B #521D7B
square
#7B231D #467B1D #1D757B #521D7B
split-complementary
#7B231D #1D7B52 #1D467B
monochromatic
#190706 #491511 #7B231D #AD3129 #D24A40
Accessibility & contrast
On white
10.00
#7B231D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.10
#7B231D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B231D
10.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B231D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B231D | 1.00 | 10.00 | 2.10 | 10.00 |
| #FFFFFF | 10.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C361C
Deuteranopia (green-blind)
#52491A
Tritanopia (blue-blind)
#880622
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #7b231d; /* rgb */ color: rgb(123, 35, 29); /* oklch */ color: oklch(39.5% 0.123 28.0);
Tailwind
colors: {
custom: {
50: '#a86459',
500: '#7b231d',
950: '#000000',
},
}SCSS
$custom: #7b231d; $custom-light: #a86459; $custom-dark: #000000;
JSON
{
"hex": "#7b231d",
"rgb": {
"r": 123,
"g": 35,
"b": 29
},
"hsl": {
"h": 3.83,
"s": 61.842,
"l": 29.804
},
"oklch": {
"l": 0.39482,
"c": 0.12291,
"h": 28
},
"luminance": 0.05502
}Semantic roles & 50–950 ramp
primary
#7B231D
secondary
#45A8AF
accent
#DBE543
background
#FBF6F5
surface
#F6EBE9
border
#D0C6C5
text
#110603
muted
#807A78