#7B2240#7B2240
#7B2240 is a dark, vivid pink. Relative luminance 0.057; OKLCH L 40.2% C 0.125 H 4.2°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).
Color values
| HEX | #7B2240 |
|---|---|
| RGB | rgb(123, 34, 64) |
| HSL | hsl(340, 57%, 31%) |
| HSV | hsv(340, 72%, 48%) |
| CMYK | cmyk(0%, 72.4%, 48%, 51.8%) |
| CIE-LAB | lab(28.71, 40.67, 3.40) |
| CIE-LCH | lch(28.71, 40.81, 4.78°) |
| OKLab | oklab(40.16% 0.1243 0.0092) |
| OKLCH | oklch(40.16% 0.125 4.2) |
| XYZ | xyz(9.6666, 5.7264, 5.4458) |
| Luminance | 0.0573 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 3.87
Red Purple
#820747
ΔE00 4.66
Merlot
#730039
ΔE00 4.78
Bordeaux
#7B002C
ΔE00 5.62
Mulberry
#920A4E
ΔE00 5.63
Red Wine
#8C0034
ΔE00 5.73
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B2240 #227B5D
analogous
#7B226C #7B2240 #7B3022
triadic
#7B2240 #407B22 #22407B
tetradic
#7B2240 #6C7B22 #227B5D #30227B
square
#7B2240 #6C7B22 #227B5D #30227B
split-complementary
#7B2240 #227B30 #226C7B
monochromatic
#1B070E #4B1527 #7B2240 #AB2F59 #CD4A76
Accessibility & contrast
On white
9.79
#7B2240 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.15
#7B2240 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B2240
9.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B2240 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B2240 | 1.00 | 9.79 | 2.15 | 9.79 |
| #FFFFFF | 9.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.15 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#363941
Deuteranopia (green-blind)
#4D4A3E
Tritanopia (blue-blind)
#86142E
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #7b2240; /* rgb */ color: rgb(123, 34, 64); /* oklch */ color: oklch(40.2% 0.125 4.2);
Tailwind
colors: {
custom: {
50: '#a66474',
500: '#7b2240',
950: '#000000',
},
}SCSS
$custom: #7b2240; $custom-light: #a66474; $custom-dark: #000000;
JSON
{
"hex": "#7b2240",
"rgb": {
"r": 123,
"g": 34,
"b": 64
},
"hsl": {
"h": 339.775,
"s": 56.688,
"l": 30.784
},
"oklch": {
"l": 0.40161,
"c": 0.12464,
"h": 4.2
},
"luminance": 0.05725
}Semantic roles & 50–950 ramp
primary
#7B2240
secondary
#4BAE8C
accent
#E0AD48
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100608
muted
#7F7A7B