#7B2018#7B2018
#7B2018 is a dark, vivid red. Relative luminance 0.053; OKLCH L 39.1% C 0.127 H 29.1°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).
Color values
| HEX | #7B2018 |
|---|---|
| RGB | rgb(123, 32, 24) |
| HSL | hsl(5, 67%, 29%) |
| HSV | hsv(5, 80%, 48%) |
| CMYK | cmyk(0%, 74%, 80.5%, 51.8%) |
| CIE-LAB | lab(27.60, 38.68, 28.07) |
| CIE-LCH | lch(27.60, 47.79, 35.96°) |
| OKLab | oklab(39.07% 0.1107 0.0617) |
| OKLCH | oklch(39.07% 0.127 29.1) |
| XYZ | xyz(8.8508, 5.3113, 1.4231) |
| Luminance | 0.0531 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.07
Blood
#770001
ΔE00 4.28
Indian Red
#850E04
ΔE00 4.33
Crimson (survey)
#8C000F
ΔE00 4.35
Maroon
#800000
ΔE00 4.44
Dark Red
#840000
ΔE00 4.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B2018 #18737B
analogous
#7B1842 #7B2018 #7B5218
triadic
#7B2018 #187B20 #20187B
tetradic
#7B2018 #427B18 #18737B #52187B
square
#7B2018 #427B18 #18737B #52187B
split-complementary
#7B2018 #187B52 #18427B
monochromatic
#1A0705 #48130E #7B2018 #AE2D22 #D84336
Accessibility & contrast
On white
10.18
#7B2018 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#7B2018 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B2018
10.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B2018 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B2018 | 1.00 | 10.18 | 2.06 | 10.18 |
| #FFFFFF | 10.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B3416
Deuteranopia (green-blind)
#514814
Tritanopia (blue-blind)
#88001F
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7b2018; /* rgb */ color: rgb(123, 32, 24); /* oklch */ color: oklch(39.1% 0.127 29.1);
Tailwind
colors: {
custom: {
50: '#a96255',
500: '#7b2018',
950: '#000000',
},
}SCSS
$custom: #7b2018; $custom-light: #a96255; $custom-dark: #000000;
JSON
{
"hex": "#7b2018",
"rgb": {
"r": 123,
"g": 32,
"b": 24
},
"hsl": {
"h": 4.848,
"s": 67.347,
"l": 28.824
},
"oklch": {
"l": 0.39074,
"c": 0.12671,
"h": 29.1
},
"luminance": 0.0531
}Semantic roles & 50–950 ramp
primary
#7B2018
secondary
#3FA7B0
accent
#DCEA3E
background
#FBF6F5
surface
#F6EBE9
border
#D0C6C5
text
#110503
muted
#807A78