#7B1D77#7B1D77

#7B1D77 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.2% C 0.164 H 329.9°. Best body text is #FFFFFF at 9.19:1 contrast (WCAG AA passes).

Color values

HEX	#7B1D77
RGB	rgb(123, 29, 119)
HSL	hsl(303, 62%, 30%)
HSV	hsv(303, 76%, 48%)
CMYK	cmyk(0%, 76.4%, 3.3%, 51.8%)
CIE-LAB	lab(30.45, 50.16, -29.79)
CIE-LCH	lch(30.45, 58.34, 329.29°)
OKLab	oklab(42.21% 0.1419 -0.0823)
OKLCH	oklch(42.21% 0.164 329.9)
XYZ	xyz(11.9375, 6.4225, 18.0601)
Luminance	0.0642 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1D77 #1D7B21

analogous

#501D7B #7B1D77 #7B1D48

triadic

#7B1D77 #777B1D #1D777B

tetradic

#7B1D77 #7B501D #1D7B21 #1D487B

square

#7B1D77 #7B501D #1D7B21 #1D487B

split-complementary

#7B1D77 #487B1D #1D7B50

monochromatic

#190618 #491147 #7B1D77 #AD29A7 #D240CC

Accessibility & contrast

On white

9.19

#7B1D77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#7B1D77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1D77

9.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1D77	#FFFFFF	#000000	##FFFFFF
##7B1D77	1.00	9.19	2.28	9.19
#FFFFFF	9.19	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#104079

Deuteranopia (green-blind)

#394C75

Tritanopia (blue-blind)

#802A48

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #7b1d77;
/* rgb */ color: rgb(123, 29, 119);
/* oklch */ color: oklch(42.2% 0.164 329.9);

Tailwind

colors: {
  custom: {
    50: '#a4649e',
    500: '#7b1d77',
    950: '#000000',
  },
}

SCSS

$custom: #7b1d77;
$custom-light: #a4649e;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1d77",
  "rgb": {
    "r": 123,
    "g": 29,
    "b": 119
  },
  "hsl": {
    "h": 302.553,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.42214,
    "c": 0.16403,
    "h": 329.9
  },
  "luminance": 0.06422
}

Semantic roles & 50–950 ramp

primary

#7B1D77

secondary

#45AF4A

accent

#E54A43

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →