#7B1D74#7B1D74

#7B1D74 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.0% C 0.162 H 331.3°. Best body text is #FFFFFF at 9.25:1 contrast (WCAG AA passes).

Color values

HEX	#7B1D74
RGB	rgb(123, 29, 116)
HSL	hsl(304, 62%, 30%)
HSV	hsv(304, 76%, 48%)
CMYK	cmyk(0%, 76.4%, 5.7%, 51.8%)
CIE-LAB	lab(30.28, 49.66, -28.16)
CIE-LCH	lch(30.28, 57.09, 330.44°)
OKLab	oklab(42.04% 0.1418 -0.0776)
OKLCH	oklch(42.04% 0.162 331.3)
XYZ	xyz(11.7601, 6.3516, 17.1262)
Luminance	0.0635 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1D74 #1D7B24

analogous

#531D7B #7B1D74 #7B1D45

triadic

#7B1D74 #747B1D #1D747B

tetradic

#7B1D74 #7B531D #1D7B24 #1D457B

square

#7B1D74 #7B531D #1D7B24 #1D457B

split-complementary

#7B1D74 #457B1D #1D7B53

monochromatic

#190617 #491145 #7B1D74 #AD29A3 #D240C7

Accessibility & contrast

On white

9.25

#7B1D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#7B1D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1D74

9.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1D74	#FFFFFF	#000000	##FFFFFF
##7B1D74	1.00	9.25	2.27	9.25
#FFFFFF	9.25	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153F76

Deuteranopia (green-blind)

#3B4C72

Tritanopia (blue-blind)

#802847

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #7b1d74;
/* rgb */ color: rgb(123, 29, 116);
/* oklch */ color: oklch(42.0% 0.162 331.3);

Tailwind

colors: {
  custom: {
    50: '#a4649c',
    500: '#7b1d74',
    950: '#000000',
  },
}

SCSS

$custom: #7b1d74;
$custom-light: #a4649c;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1d74",
  "rgb": {
    "r": 123,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 304.468,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.42036,
    "c": 0.16164,
    "h": 331.3
  },
  "luminance": 0.06351
}

Semantic roles & 50–950 ramp

primary

#7B1D74

secondary

#45AF4D

accent

#E54F43

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →