#7B1D73#7B1D73

#7B1D73 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.0% C 0.161 H 331.8°. Best body text is #FFFFFF at 9.27:1 contrast (WCAG AA passes).

Color values

HEX	#7B1D73
RGB	rgb(123, 29, 115)
HSL	hsl(305, 62%, 30%)
HSV	hsv(305, 76%, 48%)
CMYK	cmyk(0%, 76.4%, 6.5%, 51.8%)
CIE-LAB	lab(30.23, 49.49, -27.62)
CIE-LCH	lch(30.23, 56.67, 330.84°)
OKLab	oklab(41.98% 0.1418 -0.076)
OKLCH	oklch(41.98% 0.161 331.8)
XYZ	xyz(11.7023, 6.3284, 16.8215)
Luminance	0.0633 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1D73 #1D7B25

analogous

#541D7B #7B1D73 #7B1D44

triadic

#7B1D73 #737B1D #1D737B

tetradic

#7B1D73 #7B541D #1D7B25 #1D447B

square

#7B1D73 #7B541D #1D7B25 #1D447B

split-complementary

#7B1D73 #447B1D #1D7B54

monochromatic

#190617 #491145 #7B1D73 #AD29A1 #D240C6

Accessibility & contrast

On white

9.27

#7B1D73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#7B1D73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1D73

9.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1D73	#FFFFFF	#000000	##FFFFFF
##7B1D73	1.00	9.27	2.27	9.27
#FFFFFF	9.27	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#163F75

Deuteranopia (green-blind)

#3B4C71

Tritanopia (blue-blind)

#802846

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #7b1d73;
/* rgb */ color: rgb(123, 29, 115);
/* oklch */ color: oklch(42.0% 0.161 331.8);

Tailwind

colors: {
  custom: {
    50: '#a4649b',
    500: '#7b1d73',
    950: '#000000',
  },
}

SCSS

$custom: #7b1d73;
$custom-light: #a4649b;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1d73",
  "rgb": {
    "r": 123,
    "g": 29,
    "b": 115
  },
  "hsl": {
    "h": 305.106,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41977,
    "c": 0.16086,
    "h": 331.8
  },
  "luminance": 0.06327
}

Semantic roles & 50–950 ramp

primary

#7B1D73

secondary

#45AF4E

accent

#E55143

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1D73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →